How to Use Free Shipping to Boost the Power of Your Holiday Emails

| Greg Zakowicz

People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here are a few ways to incorporate it into your marketing strategy this holiday season.

The 7 Deadly Sins of Customer Acquisition

| Alon Tvina

Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition. 

Bump Boxes Leverages AI for Its Marketing Campaigns

| Daniela Forte

Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.

CMOs: Look Beyond the Basics to Create Relevance at Scale

| Laura Gurski

The big consumer brands that have long defined the industry are no longer untouchable. Rapidly changing consumer needs and expectations are creating a highly uncertain, disruptive environment – one full of challenges, but ripe with new possibility too.

5 Tips for Launching an Ecommerce Platform for Your Brand

| Jarod Jones

These days, it’s easier than ever to enter the ecommerce market. DIY platforms and services that help brands sell online abound. The range of digital marketplaces keep expanding, and the barriers to entry keep shrinking for both B2B and B2C brands. Here are some best practices for launching your brand’s ecommerce platform.