People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here are a few ways to incorporate it into your marketing strategy this holiday season.
Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition.
These days, it’s easier than ever to enter the ecommerce market. DIY platforms and services that help brands sell online abound. The range of digital marketplaces keep expanding, and the barriers to entry keep shrinking for both B2B and B2C brands. Here are some best practices for launching your brand’s ecommerce platform.