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How Digital Twins Can Help Retailers Optimize Operations

| Maziar Adl

The combination of digital twin technology and artificial intelligence and other forecasting tools has created an exciting space for retail to grow and change. From better product design to improved manufacturing and streamlined internal operations, digital twins and AI are proving to be a powerful pair in retail.

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Breathing New Life into Retail’s Gift Cards Playbook

| Tom Niedbalski

Today’s leading retailers are using gift cards – their own unique merchant-issued branded currency – to engage customers, drive sales and positively impact the bottom line. It’s clear that gift cards will merit increased attention as retailers grapple with the pandemic and try to move beyond it in 2021. Here are 3 reasons why.

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America, Land of the Multilingual Commerce Opportunity

| Arle Lommel

The public often thinks of the United States as a monolingual country. However, it has a degree of multilingualism few other countries even come close to experiencing. In other words, there is a vast audience for multilingual commerce right here in the U.S., and not addressing foreign language speakers is a huge missed opportunity.

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A Look Back and Ahead: Lessons for Brand Marketers

| Udayan Bose

While it’s easy for disruption to feel like an overused buzzword, this is the time that retail marketers need to embrace it. As we near the one-year anniversary of the first COVID-19 lockdowns, here are 3 tips to help brand marketers innovate in the months ahead, based on lessons learned from the past year.

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DTC Brands: Don’t Overlook TV to Drive Traffic

| Adam Seaborn

TV has the reputation of being a highly untargeted, legacy media platform that is expensive, largely unmeasured and sometimes a vanity purchase by CMOs who want to see their brand’s name on the big screen. But TV can not only improve brand awareness, authority and recognition, but help lower CAC and improve ROAS.

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Fueling Global Growth With Clean Customer Data

| Greg Brown

Consider the issues caused by poor address data: Failed deliveries and marketing promotions sent via mail, creating hefty fees with no return on investment. While these issued are critical in their own right, the missed opportunities can cascade. Bad customer data can also negatively affect the customer relationship.

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Ecommerce Merchandising in a Minefield

| Chris Hogue

With the meteoric rise in ecommerce, consumer scrutiny on ecommerce sites is at an all-time high. Before, the only job of an ecommerce merchandiser was to show consumers what they came for and inspire them to buy. Now, that role is incrementally more complex. Here are a few suggestions to keep in mind for this holiday season.

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5 Basic SEO Principles to Increase Your Website Traffic

| Mary Whitman

Search engine optimization (SEO) is the cornerstone of the modern business. If you are an ecommerce seller, you cannot grow your base of loyal customers if you’re stuck on page 6 in search results. Here are basic SEO principles that will help you increase website traffic going forward.

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Ecommerce Marketers: Keep Boomers, Gen Z Close But Millennials Closer

| Scott Hirsch

We’ve been talking about “the new normal” since the pandemic began, but it’s hard to put a finger on it. For millennials at least it seems to be ecommerce. The last generation born in the 20th century is a decidedly 21st-century cohort, and you can find them on Facebook and Instagram. Here’s how to reach them over the holidays.