In 2018, IT is still worried about letting colleagues into their commerce platforms for fear it will slow down site performance and that non-technical colleagues will mess up a system they ultimately have to fix. Discover how a little distance and trust, as well as some technology tools, can improve this dynamic.
Having a good marketing strategy in place for the holiday season is critical, especially in terms of remaining competitive in pricing and offers. In this latest edition of our MCM CommerceChat podcast, Phil Minix, Executive Vice President of Rod’s Western Palace, talks about his company’s marketing strategy and preparing for the holiday blitz.
Converting a one-time buyer into a repeat customer is the single most effective way for many businesses to grow, and one of the best ways to do this is by offering a personalized customer experience. Here are various types of data you can use to personalize your marketing efforts.
The first marketing technology stacks were created to organize, analyze and improve performance. They surfaced in the early 2000’s when three adventurous CMO’s invested in fundamental tools made for superior management of their campaigns and audiences. Here is how the retail marketing industry has come a long way with technology.
The changing buying habits of the consumers today have made them more inclined to research and buy products online rather than setting foot in an actual store. See which brands are are doing the best with its social media strategy.
Making assumptions related to your loyalty program could hurt everything from customer engagement to ROI. To keep your program performance on track, be sure you’re not making these common (and misleading) assumptions. Here are several tips that will help your loyalty program.
In many parts of the country, school starts earlier and earlier—sometimes as early as the first week of August. Plus, the nature of what is categorized as a back-to-school good has evolved—and is continually expanding. Here is what marketers need to know about back-to-school shoppers.
We live in a time where you can purchase everything from toothpaste to high-end designer handbags online. Consumers, in theory, enjoy the convenience of online shopping. But the numbers don’t add up. Despite the fact that 80% of Americans shop online, 64% still prefer to shop in brick-and-mortar stores. Here is why brands need to up the ante to drive sales and loyalty.
Originally an online-only high-end candy brand, Sugarfina has found innovative ways to connect its brand to the customer and reach new audiences both online and in store, its co-founder and CEO told attendees at eTail East in Boston.
SEO is extremely important for local retail, with 46% of all Google searches being local. Adding to this, local searches often result in higher traffic conversions. These are just a few of the insights culled from 72 SEO stats in this informative infographic.