Marketing attribution can be tricky. There are ways to get a better handle on multichannel marketing attribution for your own brand in order to see huge improvements in how you define the true ROI of your marketing. Here are four ways to make this easier for your brand.
For brands that sell their products at major retailers, figuring out how to maximize channel sales is critical for business. Here is a list of how to maximize channel sales for your business.
At its simplest, machine learning (ML) refers to the capacity for a program to automatically improve, or “learn,” as it ingests data to accomplish a specific task or set of tasks. Here are three ways retailers can use machine learning to their benefit.
Email is as relevant as ever when it comes to how retailers are communicating with their customers. This is why it is imperative to have a solid email marketing strategy ready. In this report by Multichannel Merchant, find out how email has evolved as a channel and some tips and tricks needed to remain relevant in a competitive retail market.
The days of traditional retail marketing are long gone, and AI is reshaping the skills required and the strategies that will bring the most success. Here are some ways this shift will challenge marketing departments in the New Year.
Sixty-four percent of all consumers still find it appealing to earn points for purchases, but there is a need to shift the role loyalty plays within the consumer journey. Here are some of other expectations from consumers when it comes to loyalty programs.
It’s not just enough to have those contacts, you’ve got to be using them in your marketing plans. One of the best ways of ensuring your contacts stay engaged is through well implemented email workflows. Here are 11 workflows to think about in your B2B marketing strategy.
When it comes to Gen Z, brands have a loyalty problem. According to National Retail Federation, only 36% of Gen Z feel a strong connection or loyalty to a brand. Here is why Gen-Z customers can be the hardest to please and what retailers need to do to keep them coming back.
The bedrock of any marketing campaign is first-party data; the information you have collected from and about your customers is invaluable in terms of understanding key metrics about the people who have purchased from, and/or are loyal to, your brand. Here is a quick glossary of the key categories of information you can get from third-party sources.
To substantially increase the lifetime value for each customer, your company can offer numerous coupon codes, provide incentives for buyers who refer friends to a business, create localized webpages, and so much more. Here are several strategies that retailers can implement.