Metrics
Study: B2B Purchasers Demand B2C Ecommerce Experience
A whopping 94% of B2B purchasers surveyed in the 2012 hybris State of B2B Ecommerce study said suppliers need to create an online buying experience as simple as using a B2C website.
Using Business Intelligence Solutions to Hone Strategies
Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.
Using Business Intelligence to Make Data Agile
It has never been easy getting reporting and analysis tools into multichannel environments that satisfy all the potential users. Some of this is a data issue, some of it reflects varying users
Best Practices for Managing Email Sender Reputation
When it comes to email-marketing best practices, resources and recommendations abound
B-to-b response databases can broaden reach
Business-to-business marketers reluctant to use response files have some pleasant surprises in store: There is a broader range of names and information
Modify square-inch analysis to fit your business
While some of us love diving into the minutia of square-inch analysis, others may find this an unenviable yet necessary task of mathematical gymnastics.
2011 Annual parcel rate analysis
By now, you’ve been able to measure the impact of UPS’s and FedEx’s general rate increases effective Jan. 3. The majority of shippers are finding that
Get a better circ plan by Friday
DETERMINE WHO HAS EMAIL You must segment your mailing to identify customers who have promotable email addresses (meaning customers who welcome marketing
Lists or Co-ops: Which Fits Your Prospecting Puzzle?
Even before the recession really kicked in two years ago, merchants were beating the co-op databases to death. And when the economy caused catalogers