Marketing to giftees
The holiday season is over (thank heaven). It’s time to barrage gift recipients with catalogs and e-mail messages, right? Not so fast. You may be trying
Metrics
Circulation techniques
When you should change your catalog circulation plan and more important how to change it is often determined by necessity. And multichannel marketers
How to Use Offers to Maximize Prospecting
Prospecting with free or low-cost trial offers can be a boon to your sales, but you need to make sure you take the necessary actions throughout the purchasing cycle to make them a boon to your profits as well. Here’s some tips on how you can do it
Two Key Ways to Know It’s Time to Purge Your Service Bureau
One relationship to examine as you look to trim costs is the one you have with your service bureau. Service bureaus are evolving
Think Before You Blast Those Follow-Up E-mails
There is no rule of thumb about the extra lift to expect when a follow-up e-mail is sent after a direct mail promotion or actual purchase. But here’s some important things to consider before sending that follow-up e-mail
E-mail Not Reaching Your Target? Try a Shorter Subject Line
When it comes to e-mail subject lines, shorter is sweeter to the consumer
The Role of Mobile in Multichannel Marketing Today
Mobile is no longer in the farflung future, and marketers need to know how to use it without abusing it. Here’s a quick look at how you can determine which customers are the right targets for your mobile messages, and how to know if you’re reaching the threshold of overkill
Get Back to Prospecting Basics in 2009
In a recession, multichannel merchants are looking for ways to save money. Unfortunately, many think they need to cut new customer acquisition entirely from their budgets
10 Marketing Strategies For Growth in 2009, and 10 That Will Hurt
For success in a recession, avoid strategies with a history of failure. Here’s 10 things you can do as a direct marketer to grow
Take the pulse of the house file
How healthy is your customer file? You can take its pulse using data found on your recency, frequency, monetary report. Your house file reflects each