Today’s ecommerce architectures are fragmented and disconnected. There are many important components to plug gaps and make customer experiences consistent, with an infinite number of journeys. Creating connected customer experiences that are personalized across all channels takes time, but doing it right is critical.
Breaking the mold, grocery leader Kroger and home goods retailer Bed Bath & Beyond have struck an unusual partnership, with Kroger planning to carry an assortment of home and baby products from Bed Bath & Beyond on its ecommerce channel as well as in select stores starting in early 2022.
In an effort to make ordering and receiving goods easier for the holidays, Walmart and Target have both announced upgrades to their omnichannel strategies as supply chain woes continue to impact inventory stock levels and consumers worry that products won’t be available.
Uncertainty around holiday store shopping makes an omnichannel strategy more critical than ever. Retailers need to figure out where to sell, both geographically and through which channels. Based on these imperatives, here are four strategies critical to launching a successful omnichannel campaign this holiday season.
Now that we’re looking toward a fast-approaching peak and 2022, what has changed about last mile constraints, and how can supply chains retain a competitive advantage through last mile operations? Here are some thoughts, looking at the issue through the lens of spend management, cost to serve and capacity constraints.
While Happy Returns has solved for the efficient consolidation of ecommerce returns at its growing network of mall-based returns bars, a new joint solution from BlueDot and Adeptmind aims to take the same approach on the purchase end by consolidating curbside pickup at U.S. malls. BlueDot’s CMO explains how it works.
In an interesting twist, Walmart is offering access to services such as ecommerce order pickup and delivery to smaller retailers via a subscription program through partnering with Adobe, expanding revenue by selling its services a la Amazon’s cloud computing juggernaut.
The traditional approach to personalized product recommendations will almost certainly miss the mark for customers and deliver weak business results. The true measure of effective personalization will be your ability to understand someone’s current contexts, and deliver exactly what they’re looking for in the moment of need.
As the pandemic settled in, many were looking to escape urban environs and get back to the land. Letitia Webster, Tractor Supply’s SVP of ecommerce, omnichannel and MDM, and a keynote at Ecommerce Operations Summit (Aug. 17-18, Nashville) talks about how her team met this new demand and improved processes along the way.
NewStore, provider of an omnichannel platform focusing on helping vertically integrated brands improve their customer experience, has raised $45 million as it expands in Europe and looks to fuel further growth. Stephan Schambach, founder and CEO of NewStore, said the pandemic “changed the sentiment” around omnichannel.