While current iterations of PIM are highly effective, the tech landscape is shifting to a broader, more powerful paradigm: The product experience. Brands must create emotion-stirring experiences tailored to a consumer’s personality and preferences. But personalization requires serious data management and deep customer insights.
With the imperative to reduce returns shipping costs, it’s no wonder SMB fulfillment teams increasingly look for data trends. Patterns can help identify recurring fulfillment errors, which can be eliminated to help reduce avoidable returns. But as the stakes continue to rise, how do you address “unavoidable” returns?
Traditionally, a PIM platform helped organizations create product catalogs, enabling sales and marketing teams to seamlessly distribute information and eliminate manual efforts. An advanced PIM can also ease product enrichment, boost team productivity, improve conversion rates and automate most tasks.
Getting ecommerce product content right in every instance is an impossible task. But you increase the odds of creating accurate, high-quality product listings by making management, approval and reuse of content so smooth and rapid that you’re left with ample time to be creative, innovative and purposeful with its presentation.
Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs