Brands work all summer and fall to prepare for the holiday season, but their work isn’t done when Christmas is over. There is a second major wave of holiday shopping to prepare for: Cyber Week II, which starts on Christmas Day and the week after. Here are three online strategies to achieve success during Cyber Week II.
Treat me like the unique person I am. Be there when I need you. Tell me what you stand for. Is this a wish list from an online dating profile… or what consumers expect of today’s retailers? Here is a short list of rules retailers can use to build their customer relationships.
Same-day delivery is an increasingly popular tool for retailers and ecommerce companies to get an edge on competitors and satisfy customer expectations. This infographic from GoPeople highlights same-day trends and statistics, providing a window into customer preferences and how businesses are using it.
DSW and Authentic Brands Group plan to jointly acquire different pieces of the Camuto Group, which owns the rights to footwear brands including Vince Camuto, Jessica Simpson and Lucky Brand, for a total of $375 million, the companies announced.
Toys R Us, the on-again, off-again toy retailer, is looking for another reboot, less than four months after closing its remaining stores, according to investors that acquired its assets out of bankruptcy court.
You will want to generate engagements with your content strategy. This is why you will want to know some lucrative content strategies. Making your information stand out from the rest is extremely important.
Michael Kors Holdings Limited announced that a definitive agreement has been made to acquire Gianni Versace S.p.A for a total of $2.12 billion (1.83 billion Euro). Here are some of the key initiatives this acquisition will bring for both luxury brands.
Gap Inc. plans a mid-October launch for Hill City, a new high-performance men’s apparel brand offering “technical clothing” that transitions through the day from working out to work to weekend. Here is what led to the launch of the new brand for Gap Inc.
It’s important to understand that offline touchpoints within the customer journey are critical for accurate measurement and optimization of partner marketing programs. Here are three areas where marketers can boost the performance of their partnerships by integrating offline touch-points into their measurement.
Neiman Marcus reported an increase in online revenues of 12.5%, which accounted for 36% of the overall business for the fourth quarter. See how Neiman Marcus plans to be a more customer-centric company in the future.