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Happy Returns Free for PayPal Checkout Merchants

| Mike O'Brien

PayPal is extending returns services through its Happy Returns unit for free to all PayPal Checkout merchant customers, while also naming Ulta Beauty as an in-store returns bar partner, adding 1,300 locations and bringing the total to more than 5k in the U.S. The returns portal is also localized to 8 languages for EU and Canada.

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Narvar Offers Ecommerce Returns Home Pickup

| Mike O'Brien

Narvar is letting retailers offer customers the convenience of home pickup of returns within one to 10 days for a convenience fee, a service that was piloted at 70 companies in Q4. The home pickup service is currently offered in San Francisco, New York, Los Angeles, Chicago and Houston, with plans to expand to about 100 more markets.

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Ecommerce Returns: Cost Center or Competitive Advantage?

| Rafael Lourenco

However unsatisfactory the returns process is now it gives businesses an incredible opportunity to build loyalty and delight customers. By optimizing it for convenience, and by taking steps to reduce the risk of returns fraud, you can create a better experience for customers to win and keep their loyalty.

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Ecommerce Returns: Reducing the Profit Hit

| Brian Barry

For decades, studies show a high percent of customers feel ease of returning products impact their purchasing decisions. “Free” returns shipping makes shopping even more attractive. Who wants to buy a product that can’t be returned or carries onerous conditions? Here are 7 ways to lessen the profit impact of ecommerce returns.

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Ecommerce Returns Hit 20.8% In 2021

| Mike O'Brien

Retailers lost $218 billion to ecommerce returns in 2021, at a rate of 20.8% of goods sold, according to a survey conducted by Apriss Retail for the National Retail Federation, up from 18.1% in 2020, while total retail returns came back at a rate of 16.6% or $761 billion, up from 10.6% last year.

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Optoro Raises $25M, Led By Zebra Technologies

| Mike O'Brien

Optoro, provider of returns services for retail and ecommerce, has raised $25 million in a funding round led by Zebra Technologies, whose handheld scanning devices run Optoro software for processing returns in store and in warehouses, giving Optoro access to Zebra’s large customer base (photo credit: The Wilson Post)

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Ecommerce Returns, the New Sales Tool

| Mo Cheema

How can retailers leverage costly ecommerce returns into a sales tool? It’s an interesting question, given how retailers wrestle with the avalanche of costly returns. Some have remade returns into a customer loyalty campaign, while tech-savvy companies are taking the returns experience to the next level with AI and computer vision.

Here is a look at the building blocks that have enabled retailers to turn a negative experience into a positive opportunity for additional sales.

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Inventory Management: Follow the Metrics

| Brian Barry

Inventory is the largest balance sheet asset in most companies. Optimizing it has a huge impact on profitability and customer service. Here are 6 key metrics every ecommerce company should measure, how to calculate each and how a partnership between fulfillment and merchandising will benefit profitability and efficiency.

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Retailers Viewing Returns Through the Lens of Strategy

| Mike O'Brien

If the past year has taught us anything, it’s this: Retailers can no longer afford to view returns as a cost of doing business, but instead need to make it a key business strategy driving customer loyalty. Successful retailers are enhancing their returns policies and solutions to make returns a differentiator.

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Are Your Ecommerce Returns Creating Non-Returners?

| Dan Nevin

Is your ecommerce returns process preventing customers from returning items – and thus not returning to shop with you again? The answer might be yes. Returns provide the ability to drive repeat purchases, if done right. Make sure your returns processes support this, and don’t instead create non-returners.