Target is partnering with Pinterest to help shoppers find what they’re looking for by snapping a picture using Pinterest Lens, producing a curated set of products resembling the original image. See where else Target is implementing Pinterest Lens to drive sales.
While the holidays are just a few months away, retailers have been making a list and checking it twice in preparation for their busiest season. Here are three questions you should ask
West Elm, a furnishings retail brand, has introduced the West Elm Pinterest Style Finder, a new online tool utilizing artificial intelligence to help customers transition style inspiration into products they can buy at West Elm stores and online. See how artificial intelligence will work for the brand’s social media strategy.
Estée Lauder announced the launch of a conversational lipstick advisor that helps guide customers to find their ideal lip shade. See how this new feature lets Estee Lauder offer its customers a more personalized experience.
Influencers seem to be moving away from social platforms like Snapchat,YouTube and Twitter for platforms like Instagram and Pinterest that are more profitable. This infographic by Collective Bias offers an in-depth look at the current state of social media and where it is headed.
2016 saw some huge developments in the world of ecommerce. From leaps in social media and mcommerce to pushing the boundaries of omnichannel strategies, ecommerce made some significant moves forward. So what is in store for 2017? Here are a list of predictions and trends to look forward to this year.
Specialty retailers are in a unique position to successfully ride some of the biggest waves shoring on American retail today. Through a differentiated customer experience, specialty retailers can grow customer loyalty, spend, and lifetime value.