Forerunner’s IF/SO

| Curt Barry

Users say that IF/SO is straightforward and easy to learn In the direct-to-customer business, efficient inventory management is the key to customer satisfaction,

Lashback

| Barbara Arnn

When the going gets tough, it’s time to pay attention to CRM. A new Jupiter Research report called Multichannel Customer Service warns that although consumers

talking heads

| MCM staff

Everybody’s going to go wireless. Wires are expensive, and so are the infrastructure, the support personnel, and the office space. Wireless technology

ALL IN THE FAMILY

| Steve Harris

When the holiday season draws near, magazines dispense healthy doses of advice on how to survive family gatherings. Clearly, these are hugely stressful

CURTAIN CALL

| Rama Ramaswami

One of the yardsticks of success in the trade magazine business is the extent to which publications like O&F support and cover industry events.

The Late Show

| David Pluviose

Once again, a number of e-tailers took orders from consumers during this past holiday season and did not deliver as promised. Research firm Bizmetric’s

BODY PARTS

| Bill Petersen

The context from which measurements are taken determines their value Scorecarding applications summarize and highlight data for quick analysis If you

*WAR GAMES

| Lawrence Dean Shemesh

Would Waterloo have turned out differently if Napoleon had taken along a laptop? Perhaps not, but computer simulation models can serve as advanced tactical