When it comes to delivering a superior customer experience, the seller holds all the cards. It is critical that the reseller, merchant, brand has the ability to follow through and support the consumer both pre and post sale. Here are what merchants can keep in mind when preserving the consumer experience.
Data and big data are playing a major role in the buying process. It is helping retailers optimize margins, pricing and promotions that they run. While data analytics is a step in the right direction, customers today want omnichannel experiences. Here are ways you can give your customers these types of experiences to close the sale.