ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

3 Tips to Embrace Customer Data All Year Long

| Kathy Menis

While holiday sales were just one benefit for increased online traffic, retailers can benefit all year long from the influx of customer data that occurs during the holiday season. Here are ways data will help retailers beyond peak season.

How to Focus On Customer Data

| Daniela Forte

Customer data is at the heart of a data-driven consumer focused marketing strategy. Understanding the story behind the data begins by knowing your customer. This infographic by Navistone takes a look at why you should be focused on your customer data in order to give customers what they want.

PetSmart Improves Customer Experience With Better Insight Into Customers and Pets

| MCM Staff

PetSmart partnered with Cognizant to gain better insight into its customers and their pets that promises to create a better shopping experience. Cognizant will empower PetSmart with better decision making by integrating operational store, campaign and other data to provide a single view of the entire data landscape. See what other ways PetSmart will improve the customer experience with this partnership.

3 Ways Brands Struggle with Personalization

| Jan Vels Jensen

Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. Here are three ways brands are struggling with personalization.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

Is Your Customer Offered a Swipe Right Or Left?

| Emil Eifrem

Retailers should be taking the data they have accumulated from various multichannel interactions work much harder for them. Here are several ways to take full advantage of the data that is available for your business.