Bump Boxes Leverages AI for Its Marketing Campaigns

| Daniela Forte

Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.

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Amazon Again Tops Brand Loyalty List

| Daniela Forte

Amazon once again hit the number-one spot in terms of brand loyalty as it did in 2018, according to Brand Key’s annual Loyalty Leaders survey, beating out major players like Google, Samsung and Apple atop the list. Here are other retailers that made the loyalty list.

CMOs: Look Beyond the Basics to Create Relevance at Scale

| Laura Gurski

The big consumer brands that have long defined the industry are no longer untouchable. Rapidly changing consumer needs and expectations are creating a highly uncertain, disruptive environment – one full of challenges, but ripe with new possibility too.

Building Cross-Channel Marketing Excellence at Lowe’s

| Daniela Forte

Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs