Gen Z has dominated headlines lately as brands work through how to market to these emerging buyers. But why are we focused so heavily on these new consumers when we’ve barely started feeling comfortable with millennials? Here is why brands need to look at both groups of shoppers to gain brand loyalty.
Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. Here are ways to social proof your email marketing.
The topic of how to penetrate the Chinese market has been lately triggering heated debates among foreign companies looking to benefit from the massive potential of this Asian business powerhouse. Here are six ways to penetrate the Chinese market.
Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.
Several major retailers nearly doubled their volume of emails sent to customers and prospects in August. While personalized emails are increasing, retailers have yet to meet customer expectations.
DTC brands aren’t just having a moment, they’re having a TV moment. According to one study, the top 125 DTC brands added $1.4 billion to the CTV marketplace last year—a 60% increase from 2017.
Amazon once again hit the number-one spot in terms of brand loyalty as it did in 2018, according to Brand Key’s annual Loyalty Leaders survey, beating out major players like Google, Samsung and Apple atop the list. Here are other retailers that made the loyalty list.
For email marketers, finding opportunities to collect background on your customer can deliver a more personalized email experience. While this information exists for every retailer — whether they sell apparel, footwear, jewelry, or insects — marketers often overlook customer background data widely available to them. Stop ignoring the information in front of you and start segmenting your email subscribers by focusing on some behavior-based alternatives.
The big consumer brands that have long defined the industry are no longer untouchable. Rapidly changing consumer needs and expectations are creating a highly uncertain, disruptive environment – one full of challenges, but ripe with new possibility too.
Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs