Merchants Obsession Over Print
AT THE NEMOA FALL CONFERENCE LAST MONTH, one of the sessions described five ways that marketers fail their companies. Two really resonated with me: that
Marketing
The Scope of Your Inhouse SEO Solution
SEO IS NOT A ONE-SIZE-FITS-ALL SOLUTION. Some organizations may have a large SEO staff, with individual teams focusing on different areas of expertise.
How to Put Gift Lists to Good Use
If your company offers a wish-list or gift-list program, you have multiple opportunities to send customers what could be a very welcome message. Food
Early Payment Discounts Get Chopped
Here’s another reason paper could soon cost you more: Several of the major mills including New Page, Verso and UPM have changed their early payment terms
Lists or Co-ops: Which Fits Your Prospecting Puzzle?
Even before the recession really kicked in two years ago, merchants were beating the co-op databases to death. And when the economy caused catalogers
Recently Modeling a Beautiful Thing for Discount Beauty Center
ONLINE RETAILER DISCOUNT BEAUTY CENTER already has in place a reactivation program that will no doubt help its emails receive favorable placement in inboxes,
The second great law
The world of direct response recognizes four Great Laws. The Laws apply to copy for all the media we use and misuse direct mail, email and social media,
Mills keep on trucking with price hikes
Paper prices continue to climb: Coated stock has gone up three times this year so far. Coated groundwood saw an increase of $1.50 per hundredweight (cwt)
Priority Email: Why Gmail’s New Priority Inbox Matters to You
When it comes to email marketing, the mindset of numerous companies has been, If it ain’t broke, don’t fix it. But Google’s rollout of its Gmail Priority
Bounce-backs 2.0: Going beyond the print channel
Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew that the laws of classical mechanics Newton discovered