When you sit down with your marketing director and they ask how you can increase email revenue by 5%-plus, increase your repeat customer rate and slow customer churn, what’s your answer going to be? Hint: It can’t be just, “send more email.” Here is why the post-purchase email is severely underutilized yet a powerful tactic.
China is one of the countries with the biggest population in the world. It has a large market for any enterprise to venture into. This is the reason why major brands consider venturing into the great Chinese market.
Today’s retailers have to jump through hoops to meet customer expectations and gain their trust and loyalty, and in the age of omnichannel and mobile, email is still one of the most effective ways to do this. Oracle+Bronto along with Smile.io will cover ways merchants can offer a unique customer experience in the upcoming Multichannel Merchant webinar, Use Email to Build and Emotional Connection in 2019, on February 12 at 2 p.m. EST.
With 2019 in full swing, it’s never too early to start carefully planning your email marketing campaigns. In fact, it should be at the top of every marketer’s agenda, especially with holidays like Valentine’s Day and President’s Day just around the corner. Here are the top email marketing tips to consider in the year ahead.
In the age of omnichannel communication, every business event can provide a challenge. How do you get the most value out of your accomplishments? A favorite tool for optimizing your message across multiple channels are trigger systems. Here is how to maximize the use of them in your retail business.
Great affiliate and partner marketing leaders are in high demand, especially this time of year when retailers are seeking new talent to kick-start business. Here are five traits that are integral for success.
We hear about how machine learning and artificial intelligence have reshaped email marketing but lurking inside these buzzwords is a hidden danger – not knowing whether these tools, among others, actually improve your email program. Here are two examples of how improving the fundamentals of your email program can generate more revenue.
FREE ON DEMAND WEBINAR – Join Oracle Bronto’s Senior Commerce Marketing Analyst Greg Zakowicz and Smile.io’s Co-Founder Steve Deckert to discover how to build the connection and continue the conversation after you acquire a new email subscriber or persuade a customer to make a purchase.
Business is besieged with metrics. Return on Investment (ROI), website visits, website return visits, shopping cart abandonment rates, and average customer spend are all important, but customer loyalty might be the best metric to evaluate the success of a business. Here is how to maintain customer loyalty for your business.
Not so long ago, catalogs fell out of favor in the marketing world. During the 2007-2008 recession, retailers sought ways to cut costs, and many dramatically changed or eliminated catalog production as ecommerce and social media advertising took off. Millennials, whose collective wealth could reach as much as $24 trillion by 2020, are helping to revitalize catalogs in an era of ecommerce and social media advertising.