For many years, UPS and FedEx were in virtual lockstep on pricing and service offerings. That is until the past couple years, when they’ve begun to diverge as they seek to differentiate and carve out different market strategies. Mark Taylor of enVista discusses these changes as part of an MCM CommerceChat podcast.
Sears ran two influencer marketing campaigns in 2019 around Memorial Day and Fourth of July. In this MCM CommerceChat podcast, Brett Geeser, Director of Digital for Transform Holdco, formerly Sears Holdings, and Joe Gagliese, co-founder and CEO of Viral Nation, talk about how they reached 2x engagement levels and 10k visits.
Swanson Health Products grew its ecommerce revenue 60% and saw Amazon sales increase 35% after it implemented AI-powered pricing technology into its business model. In the latest MCM CommerceChat podcast, hear how Swanson boosted sales and gained an edge on the competition.
The UK’s Financial Conduct Authority (FCA) is opting for an 18-month phased implementation of the Secure Customer Authentication rules for ecommerce transactions, instead of an action date of Sept. 14. Eric Christensen of Digital River provides some context in this latest MCM CommerceChat podcast.
To help ecommerce sellers better understand the landscape a year-plus after the Wayfair decision, Multichannel Merchant spoke with Mark Sieczkowski, senior product manager at Vertex, in an MCM CommerceChat podcast. Sieczkowski addresses registration, reporting and filing requirements and manual vs. automated processes.
GNC is using its Auto-Deliver subscription service to reach customers through various channels. Here is how the subscription service is helping GNC create brand affinity.
Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand.
Dog owner apparel and accessories brand I’d Rather Be with My Dog does more than sell apparel and accessories for dog owners. It has made it a mission to give back to animal rescue organizations and animal-related causes.
One year ago, the U.S. Supreme Court’s landmark decision in South Dakota vs. Wayfair forever changed the ecommerce taxation landscape in the U.S. In the latest MCM CommerceChat podcast, we talk with Mike Bernard, chief tax officer at Vertex, about the ripple effects from the ruling impacting the entire ecommerce ecosystem.
For online vitamin and supplement company, OVitaminPro, it’s more than selling products that people need, it’s about being experts about those products and providing a personalized experience for customers.