DSW Seeing Success from Combined Store and Ecommerce Operations
DSW is expanding its omnichannel capabilities and looking to build on its 2014 cross-channel results, a year after merging store and .com operations.
Must Reads
Personalizing the Customer Experience Across All Touchpoints
Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey. read more in this executive summary from Multichannel Merchant.
How SoccerPro Wins Big at Omnichannel
As an omnichannel merchant, SoccerPro needed a solution where all customer touch points shared and transferred information. See how the company made this a possibility.
Rue La La Reactivates Dormant Customers
Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.
Sigma Beauty Drives Results Using User Generated Content
Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content.
How to Use the Power of Images to Market your Brand
Small to medium sized businesses (SMEs) fighting for attention on the internet first must be seen in order to be heard; and good quality imagery can tell a brands story with one glance. Here are some tips on how you become more visual with your brand.
The Fellowship of the Green Pants
The Windsor Circle team is very visible at industry trade shows because its team wears green pants. Loud green pants. Here’s how that strategy had paid off in a big way for the customer retention service provider, and why you need to be different to stand out in a crowded room.
Walmart ShippingPass, Google Buy Button Crash Amazon’s Party
Walmart’s ShippingPass will offer unlimited three-day delivery of eligible items purchased on Walmart’s website. Google’s buy button follows in the footsteps of Facebook and Twitter, which have both added similar functionality to enable purchases without navigating to a third-party site. Here’s how both Walmart and Google will put pressure on Amazon.
The Fate of Your Cross-Border Customer Could Hinge on Shipping
Shipping matters big time to online consumers. And it matters even more to cross-border customers, because, most likely, shipping cost is a higher percentage of product cost for them than for domestic shoppers. For those that can provide superior customer experiences in this area, however, shipping and delivery can be a key differentiator.
Macy’s Exec Predicts BOPS Volume Will Triple This Holiday Season
A Macy’s exec told IRCE attendees that buy online/pickup in store demand will be 3x higher during this year’s peak season than it was last December.