Genuine Facebook Fans Drive Profit for Fabness
Fabness is using ShopSocially to convert its website visitors into genuine Facebook fans. Here’s why they are converting at a rate of 33.28%, resulting in positive social media ROI.
Must Reads
UPS Opens Expansion of European Air Hub
UPS announced this week that it has opened a $200 million expansion of its European air hub facility at the Cologne/Bonn Airport in Germany. This facility is one of the largest investments in the shipping titan’s history.
UPS Opens Cross-border Shipping Facility in Mexico
In an effort to improve cross-border shipping to Mexico, UPS has announced the opening of a new package sorting and delivery facility in Laredo, Texas.
Kidrobot’s Ecommerce Traffic Rises 87%
Collectible toy retailer Kidrobot quadrupled conversions and increased orders by 13% since making improvements to the user experience on its ecommerce site, including integrating video and other social media content into its site.
How Small Merchants Meet Operational Challenges
Whether you’re in the startup phase or ready for the next big push with your ecommerce business, planning for growth is no easy task.
Moosejaw and Patagonia Raise over $100,000 for Charity
Moosejaw teamed up with Patagonia to offer $10,000 to the three environmental charities that raised the most money in the Moosejaw X Patagonia Charity Challenge Thing.
Winter Weather to Blame for FedEx Third Quarter Earnings
FedEx said this week that its third quarter earnings took a direct hit thanks, in most part, to severe weather during the holiday shopping season.
The Risks and Rewards of Regional Parcel Carriers
Is your company spending too much using national parcel carriers for air express and ground deliveries? There are options, according to Rob Martinez, president/CEO of Shipware, LLC.
Rue La La Sees 10% Lift in Conversion with Tag Management
Invitation only online merchant Rue La La re-engaged its inactive customers, increased conversions and built a strategic cross-channel data capabilities when it began working with Bright Tag, a tag management system company.
Why Merchants Need to Quickly Adopt EMV and mPOS
The recent Target data breach, together with a series of other events in recent years, have moved Europay, MasterCard, Visa (EMV) adoption in the U.S. from a possibility to a near reality.