Direct-to-consumer (DTC) gives brands the ability to collect and utilize first-party consumer behavioral data to make the shopping experience more personalized, to build loyalty and improve advertising returns. The bigger and more detailed your data store is, the better you can target your core consumer and create repeat purchases.
eBay has struck a deal with UPS to provide its sellers with discounted shipping, after telling them last month it was aware of service delays with primary carrier the U.S. Postal Service and complaints from sellers. The major marketplace said the discounts would be available to all of its sellers by the end of September.
Ware2Go, a UPS-owned provider of fulfillment on demand through partnership with warehouse owners, via an integration with Google Shopping, lets merchants offer free shipping early in the search and discovery process on Google, aimed at increasing conversion. Ware2Go handles fulfillment through its partner network.
Amazon is taking a serious run at counterfeit sellers on its marketplace, with the creation of a Counterfeit Crimes Unit that includes former federal prosecutors, investigators and data analysts. The company said it has limited counterfeit complaints to 0.1% of items listed, but legislators and media investigations have still taken it to task.
Brands are challenged with finding a way forward even when traditional DTC models threaten to crack—and thinking outside the box to find the post-coronavirus formula for success. Fortunately, DTC doesn’t just mean selling on your own site. Here are some of the strong benefits of adding marketplaces to your DTC channel mix.
What is the potential for Facebook Shops? Could it be looking beyond transactions to a WeChat scenario creating a total consumer experience? In this MCM CommerceChat podcast, Andrea Szasz, a principal analyst at Kearney, talks about Facebook’s initiative and how it fits into the bigger picture of ecommerce in the COVID-19 era.
For many ecommerce businesses, even absent COVID-19, a profitable Christmas season will make or break the year. During the shutdowns, many 3PLs have remained open, serving clients even amid the labor challenges. Should you continue internal fulfillment or move to a 3PL? Here are seven considerations as you weigh the choice.
While everyone might be caught between a rock and a hard place, the COVID-19 outbreak has proven there is definitely a wrong way to act during times of crisis. Here are several instances in which ecommerce sellers paid a hefty price for the decisions they made. Avoid resorting to these methods when your business is in crisis mode.
With a legislator raising the alarm that consumers’ “lives are at risk” due to dangerous counterfeit ecommerce products, a bipartisan group proposed the SHOP SAFE Act to crack down on ecommerce fakes. The GAO found that 20 of 47 items purchased from third-party sellers on popular consumer websites were counterfeit.