Short-form mobile video app TikTok is expanding its ecommerce footprint by testing a new feature allowing users to add a shoppable URL to their bios or videos, creating an online store where consumers can shop in the app. TikTok is also reportedly talking with Sony and Warner about licensing deals for a new streaming music service.
A study commissioned by PayPal shows consumers are shopping on smartphones more than ever but remain concerned about mobile commerce security. The global study across age groups found 80% of consumers have shopped via smartphone, but only 63% of ecommerce businesses are optimized to accept mobile payments.
Instagram is a platform made for mobile apps. In fact, the desktop version doesn’t even measure up to the app from a feature perspective. Here are the risks of Instagram checkout worth knowing about.
Retailers are struggling to create the kind of seamless omnichannel experience consumers crave. The fundamental challenge: They can’t predict and respond to changes in demand across channels. But technology now offers a cutting-edge solution: Blockchain. Here are some best practices shared at Ecommerce Operations Summit 2019.
In order to share more with customers and drive better engagement, gifting brand Harry & David went through a cultural as well as digital transformation with its Share More project, attendees were told at eTail West.
The holiday season is the most competitive time of year for ecommerce companies and retailers to target consumers and drive sales. For marketers looking to expand content to multiple platforms and find success this holiday season, here are some tips for social ads on Instagram, Facebook and Pinterest.
Given the growing importance of social media influencers in ecommerce, it’s surprising that more merchants and brands aren’t using them on Prime Day, based on results from a new survey from Revfluence.
As social and mobile commerce continues to expand, competing social media platforms Instagram and SnapChat both announced enhanced ecommerce selling features on their platforms. See how both companies are looking to boost their ecommerce traffic.
The ink was barely dry on the European Union’s new General Data Protection Regulation (GDPR) when a European privacy advocate sued Google, Facebook and Facebook-owned Instagram and Whatsapp, claiming they violated the regulation by using “forced consent” practices to obtain consumer data.
Nike confirmed it is selling select products directly through Amazon in a pilot program, greatly expanding its reach while also helping address counterfeiting. The news is a direct hit to retail partners like Finish Line and Foot Locker, who will undoubtedly lose sales. Nike will also start selling directly through a partnership with Instagram.