The CEOs of both Under Armour and Nike are stepping down from their respective roles, amid an unprecedented wave of top departures, including in retail and ecommerce. Here is why both CEOs are leaving their posts.
Nike recently launched its Nike Adventure Club, a sneaker subscription service for kids aged two through 10. The company says it’s using the service to test out the subscription market before expanding it to runners and other athletes who need to replace their shoes frequently.
As consumer behavior shifts and omnichannel retailing grows, retailers are getting closer to customers to improve service and help ensure profitability. Increasingly, they look to four key areas where shifts can make fulfillment more efficient: Retail footprint; manufacturer direct shipping; 3D print & ship; and pickup sites.
Nike customers using the Nike Plus mobile app are not only loyal but are big spenders, laying down 40% more than other customers, leading it to test some extra perks. Here are some of the perks Nike customers benefit from.
Today loyalty is a fusion of emotional engagement, trust and the ability to engage, meeting or exceeding customer expectations. Brand love reinforces trust, long-term relationships and faith in the future of a brand. See how leading brands like Sephora, Nike and TOMS have created emotional bonds that drive loyalty and CLV.
Grocery giant Kroger is adding voice ordering to its online arsenal, interestingly hitching its wagon to the Google Assistant voice app and not to Amazon’s Echo, at six of its associated brands, the company announced. See what else Kroger is up to as well as other tech skirmishes in the escalating online grocery wars.
The growth in online sales, the scarcity of ecommerce fulfillment space and increasing customer demands have all merged to drive interest in a particular kind of offering: Warehouse-as-a-Service (WaaS). Find out what’s behind the trend and what some startups and traditional 3PLs are doing to meet the need.
Whether its through innovative product design, collaboration with athletes or unique ads and marketing strategies, Nike embodies excellence in the overall customer experience. Here is how one of the most popular athletic brands leverages personalization across all channels in the customer experience.
Fitness brands today are not only selling fitness-related products, they are creating an entire lifestyle around fitness. See which brands are doing it right and how each of them are contributing to the transformation that is occurring in today’s retail environment.
Continuing to dwarf U.S. sales holidays and Prime Day, Alibaba’s Singles Day pulled in a record 168.2 billion yuan ($25.3 billion) in gross merchandise value (GMV) settled through the Alipay platform, up 39% from 120.7 billion yuan ($17.8 billion) in 2016. See what other staggering stats and figures came out of Singles Day.