Nordstrom, the Retail Industry and Ecommerce Sales Reporting

As ecommerce taking a greater share of sales at traditional brick-and-mortar retailers, store sales have become challenged, as evidenced by hundreds of doors closing. But the view into the relative strength of the two channels has been somewhat opaque, especially with retailers including digital sales into their year-over-year comp figures. That is until recently, when Nordstrom began reporting ecommerce results as a percentage of net sales, providing greater visibility.

Multichannel Merchant caught up with Wolf Richter, publisher of the Wolf Street financial blog, to talk about Nordstrom’s channel breakout in its financials. We also discuss the ongoing challenge of balancing support for and investment in physical stores and ecommerce as shopper habits and preferences continue to evolve.

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