On July 15, ecommerce company Quidsi launched the new ecommerce site Soap.com, just five years after it started Diapers.com. Josh Himwich, director of ecommerce solutions for Quidsi, talked to Multichannel Merchant senior writer Tim Parry about the new site launch.
Conversions to new systems often get off track because companies fail to plan the project realistically or they don’t execute or manage the project by the plan. Here’s how paying close attention to the project management will help make your project a success.
Even before the recession really kicked in two years ago, merchants were beating the co-op databases to death. And when the economy caused catalogers
Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew that the laws of classical mechanics Newton discovered
If your company offers a wish-list or gift-list program, you have multiple opportunities to send customers what could be a very welcome message. Food
SEO IS NOT A ONE-SIZE-FITS-ALL SOLUTION. Some organizations may have a large SEO staff, with individual teams focusing on different areas of expertise.
ONLINE RETAILER DISCOUNT BEAUTY CENTER already has in place a reactivation program that will no doubt help its emails receive favorable placement in inboxes,
When it comes to email marketing, the mindset of numerous companies has been, If it ain’t broke, don’t fix it. But Google’s rollout of its Gmail Priority
Direct merchants have myriad options for processing parcels shipped via FedEx, UPS and other carriers. There are many third-party systems in the marketplace
Multichannel merchants have plenty of shortcomings when it comes to integrating catalogs and the Web, according to Bill LaPierre, senior vice president