Upward Mobility
Mobile marketing has been the next big thing for a few years now, yet multichannel merchants have been slow to embrace the mobile channel. That could
Marketing
Bracing for the critics
ORTHO TECHNOLOGY While wearing braces is a drag for most adolescents, selling orthodontia products to dental professionals via catalog is fraught with
Out of the box experiences
How do you survive these extraordinary times? You have to think in extraordinary terms and escape the shackles of the ordinary, everyday promises of quality,
Is outsourcing an option for you?
As companies desperately seek ways to reduce fulfillment costs, the outsourcing option crops up frequently these days. Is outsourcing any or all of your
Unsung merchants
WHEN I READ THAT a retail icon named Nancy Talbot recently died at 89, I figured she must have had something to do with the women’s apparel cataloger/retailer
The shift to a two-step conversion
One of the latter-day dangers many catalogers face is using their print editions as bland feeder-mechanisms to their Websites. Whether a target customer
Best practices for returns processing
Returns are a fact of life in the multichannel retail world, and reverse logistics is a crucial and growing part of the supply chain process. Yet many
Price hikes unlikely for last quarter
A few companies have announced price increases of $2 per hundredweight (cwt), or $40 per ton, for coated paper in the fourth quarter. But some industry
Want Google rankings? Build up your links!
You probably know there are three of search engine optimization: content, architecture and links. You optimize your content based on the keywords that
Four degrees of customer centricity
Many of us in this want-it-right-now, on-demand culture seek levels of sophistication in marketing that we’re not prepared for. It’s as if we think we