eBay CMO Talks About Global Branding Campaign
Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
Amazon announced it was opening a fifth California fulfillment center in Redlands, giving it nearly 5 million square feet of fulfillment space in the state.
Amazon’s plans for new sortation centers are part of its larger goals of getting close to the customer, Sunday delivery and competing with major carriers.
Some tips for online merchants in order to be prepared for success in the back-to-school shopping season.
Merchants who want to conduct cross-border ecommerce into France and Germany have to grapple with a common issue – trust in the online channel.
Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.
An average of 67 percent of all online shopping carts are being abandoned, leaving behind billions of dollars in lost revenue for retailers. But by understanding what online shoppers value most – simplicity, transparency and personalization – retailers can convert shopping cart negligence into sales.
Ecommerce subscription programs can be a terrific benefit for online merchants, leading not only to recurring orders but also a streamlined order fulfillment process.
Shopping cart abandonment is one of the most frustrating things that can happen to an ecommerce company. To be so close to a sale only to lose it at the last minute is incredibly irritating – and incredibly common.
Mountains Plus has partnered with Coinbase and Upshot Commerce to offer Bitcoin as a digital payment method for its specialty outdoor gear customers.