Because omnichannel consumer experiences drive back-to-school shopping, brands must champion consistency across all retailers carrying their products. The effort pays off, however, increasing the likelihood that consumers will trust your brand. Focus on an omnichannel strategy that delivers a consistent customer experience, anticipates customer needs and addresses concerns.
The combination of digital twin technology and artificial intelligence and other forecasting tools has created an exciting space for retail to grow and change. From better product design to improved manufacturing and streamlined internal operations, digital twins and AI are proving to be a powerful pair in retail.
Marketing fraud ─ including skewed analytics, ad fraud, affiliate fraud and lead fraud ─ is a growing problem for online businesses in every industry, and it’s more pronounced over the busy holiday shopping season. Juniper Research estimates that in 2019, advertisers around the world will lose $42 billion of ad spend to fraud.
Promotions are everywhere and it can be hard for retailers to escape them. In fact, those companies that do not run promotions are outliers. Although promotions have traditionally been limited to specific seasons and holidays, today’s consumers have come to rely on them, and many will delay a purchase in the endless search for the best deal.
Designed for web-first, monolithic commerce platforms are generally hardwired to their desktop and mobile front ends, and are not designed for contextual device or use case specific experiences now expected of them. Enter microservices architecture, solving the pain of legacy architecture and siloed systems. Here’s how it works.
The retail apocalypse is upon us. Or is it? Though the recent headlines about Sears and the litany of other brick-and-mortar store closure headlines lean in to the apocalypse theory, the data tells us otherwise.
At its simplest, machine learning (ML) refers to the capacity for a program to automatically improve, or “learn,” as it ingests data to accomplish a specific task or set of tasks. Here are three ways retailers can use machine learning to their benefit.
This holiday season may be the first large-scale debut of voice shopping with consumers. Here’s how retailers can tap the power of voice shopping using data and analytics.
As the online retail environment grows and becomes more competitive, it is vital for retailers to derive the maximum value from each customer relationship. Here is how identity resolution can benefit your retail business.
Imagine you’re the CEO of an iconic American retail company. On paper, you have an easy job: turn a profit in an eight-year bull market armed with a brand everyone already knows and loves. Here are five things retailers can do to take a smarter approach to online commerce and customers.