Having unified data was crucial for Southern lifestyle apparel brand, Draper James, a brand launched in 2015 by actress Reese Witherspoon. Here is what Draper James did to make its products visible across channels.
Imagine you’re the CEO of an iconic American retail company. On paper, you have an easy job: turn a profit in an eight-year bull market armed with a brand everyone already knows and loves. Here are five things retailers can do to take a smarter approach to online commerce and customers.
It’s no secret that there’s a disconnect between the way brands communicate with prospects across channels – and the way prospects actually want brands to communicate with them. Here are three ways to have a seamless omnichannel experience.
It’s no secret that Generation Z consumers (aged approximately 13-21) are highly connected and digitally immersed. Here are ways you can master your omnichannel strategy for this young demographic.
Creating a mega-entity in the world of television shopping and ecommerce in general, QVC plans to merge with Home Shopping Network in a deal valued at $2.1 billion. Here is what executives from both companies had to say about what this will mean moving forward.
Success today is ultimately measured by the customer experience. Can your company ensure a painless, satisfying experience for customers regardless of where and how they interact with your brand? Here is what retailers need to know before transforming their supply chain for omnichannel fulfillment.
As its Jet.com acquisition continues to pay out, Walmart is seeing hyper growth in ecommerce, with U.S. online sales up 63% in the first quarter. See what initiatives Walmart has accomplished to further its ecommerce success.
Unified commerce, unlike omnichannel, provides retailers with global reach in any market; a single version of the truth for scenarios like sourcing and returns; and control over hidden costs like shipping enablement that have crippled margins and ceded far too much ground to the likes of Amazon. See how unified commerce delivers on the promise of omnichannel.
Omnichannel sports licensed retailer LIDS Sports Group announces the official launch of its mobile application that provides a gateway into a loyalty program centered around rewarding shoppers with exclusive deals and experiences.
Shift happens. And right now, there’s a seismic shift in how U.S. consumers shop. After years of being told by ecommerce analysts and experts that “this is the Year of Mobile,” mobile commerce is finally here, and it’s taking the traditional retail model with it. Check out why mobile commerce is changing the way retailers are changing everything when it comes to fulfilling orders and communicating with customers.