Major retailers including Macy’s, JC Penney and Nordstrom are placing larger bets on omnichannel as the future of retail, amid hundreds of store closings and even a chain shuttering in the wake of a tough holiday season for brick-and-mortar sales. See what moves the chains are making to counter Amazon’s incursions.
Omnichannel and mobile marketing is a phrase ecommerce brands have been hearing quite a bit lately. Both mobile and omnichannel go hand in hand, as mobile influences today’s shoppers with the omnichannel journey. Here is why marketers need to move from simply operating multiple channels to have a truly holistic strategy this year.
The retail industry is continually racing to stay relevant in the Age of Amazon. As the calendar turns to 2017, here are 5 predictions to keep an eye on in the New Year as the retail experience continues to evolve to meet changing customer needs.
U.S. retail sales are expected to grow 3-4% in 2017, according to the Fitch Ratings Outlook, consistent with the 3.8% retail growth Fitch predicted in 2016. See what else the outlook found, including retailers it expects to prosper and those that will be challenged in 2017.
With the level of influence associates have on today’s omnichannel shopper, how can retailers offer online customers the same experience and benefits they get from a store associate this holiday season? By giving associates tools to help them engage with them as if they’re in the store. Here are 3 tips to help you extend the high-touch store experience outward.
This holiday season, retailers that can deliver a consistent service experience across every channel will not only strengthen customer loyalty but also ensure their business is realizing every opportunity to increase sales. Implementing these 6 tips will help ensure you can achieve these goals.
Countless retailers are scrambling to get ready for what is considered the two biggest shopping days of the year – Black Friday and Cyber Monday. Here are three ways retailers can make the most of the holiday season along with a look back at past trends.
With the holiday season in full swing and consumers shopping, merchants need to be ready to meet their needs and rising expectations. Here are 10 steps they can take to help ensure success this holiday season.
Peak season demand is projected to grow, but unless you’re prepared to handle the influx it could be a tough six weeks. Here are 3 tips to help you succeed.
Cyber Weekend 2016 is just three weeks away. No doubt you’re fine-tuning your game-plan to attract holiday season shoppers, and there may certainly be a few new wrinkles to think about in the days to come. Based on a few surveys commissioned by ecommerce vendors, here’s a look at how consumers are saying they will shop during the 2016 holiday shopping season. Think of these results as you finalize your game-plans.