The changing buying habits of the consumers today have made them more inclined to research and buy products online rather than setting foot in an actual store. See which brands are are doing the best with its social media strategy.
The average person will spend more than 5 years of their lives on social media. Although this may seem excessive, it reveals the power of these platforms and their ability to not only entertain but keep users hooked for extended periods of time. Here is what you need to learn about live engagement from social media.
In today’s competitive retail environment, differentiation is more important than ever. Yet, very few retailers effectively communicate what makes them different from the next guy. Here is how brands can set themselves apart from the pack.
Given the growing importance of social media influencers in ecommerce, it’s surprising that more merchants and brands aren’t using them on Prime Day, based on results from a new survey from Revfluence.
Social commerce is a relatively new concept for many shoppers. Being able to shop through social media while engaging with a brand is one way retailers can have an exceptional shopping experience. Check out this infographic by 16Best.net as it highlights how social media is changing the way shoppers are shopping brands.
Social advertising is powered by data to generate, target and deliver relevant brand messages. When done right, social ads can be extremely effective, enabling retailers to build campaigns around their specific goals and drive high ROI. Here is a deep dive look at the anatomy of the social ad.
As social and mobile commerce continues to expand, competing social media platforms Instagram and SnapChat both announced enhanced ecommerce selling features on their platforms. See how both companies are looking to boost their ecommerce traffic.
Eyewear brand Warby Parker continues to disrupt its sector by offering affordable eyewear both online and offline, innovating and taking a “do well by doing good” approach, its co-founder and CEO told an audience at IRCE in Chicago. Here is how the brand transformed from a pure-play ecommerce brand to reaching customers both online and in store.
As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.
Email is as relevant as ever when it comes to how retailers are communicating with their customers. This is why it is imperative to have a solid email marketing strategy ready. In this report by Multichannel Merchant, find out how email has evolved as a channel and some tips and tricks needed to remain relevant in a competitive retail market.