2017 will go down as the year merchants realized there is no longer any margin for error. Retail is moving so fast that automation is essential for survival. Here are five trends that will drive ecommerce excellence this year.
To substantially increase the lifetime value for each customer, your company can offer numerous coupon codes, provide incentives for buyers who refer friends to a business, create localized webpages, and so much more. Here are several strategies that retailers can implement.
With the innovation of Facebook Carousel, Collection and Canvas ads, retailers now have the ability to populate entire product feeds, or catalogs, into highly targeted social ads. Here are several examples of how to hook the customer through your digital storefront this holiday season.
Harry & David is giving its brand a digital uplift across the board, enhancing its ecommerce and mobile sites, catalog and social media channels for the holiday season. Here are some of the features the company has implemented in the redesign.
The holiday season is crucial for retail brands, generating around 25% of their overall annual sales. As brands compete for the attention of customers during this heavy shopping season, many pour a lot of effort into their social media presence. Here is how several fitness brands are standing out this holiday season.
Holiday shopping continues to increase year-over-year. In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. See where shoppers are finding the information they need to start their holiday shopping and what their preferences are.
Target is partnering with Pinterest to help shoppers find what they’re looking for by snapping a picture using Pinterest Lens, producing a curated set of products resembling the original image. See where else Target is implementing Pinterest Lens to drive sales.
Specialty youth apparel company PacSun has launched a new mobile app. Read about some of the new features, and how the app is central to the PacSun experience and customer engagement.
High-end home furnishings brand West Elm has introduced Pinterest Style Finder, an online tool that uses artificial intelligence to help customers turn style inspirations into products they can buy at West Elm’s stores and ecommerce site. Here is how West Elm is offering a more personalized experience.
Estée Lauder announced the launch of a conversational lipstick advisor that helps guide customers to find their ideal lip shade. See how this new feature lets Estee Lauder offer its customers a more personalized experience.