Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.
Metaverse solutions cut across verticals, from healthcare to fashion to manufacturing, but it’s still in its infancy. Think of it like the internet of 1994, when you used Netscape and a dial-up handshake to navigate the web. As businesses step into the metaverse, this is the right time to experiment with using it as a service.
Augmented reality is one of the biggest tech trends in marketing, and experts say it’s only expected to rapidly increase. Augment reality marketing allows brands to give their customers unique experiences that are convenient, smart and accessible. We’ll explore how it works and how it can benefit your merchant business.
There’s a behind-the-scenes battle going on between Amazon and Shopify that has big implications for merchants. Amazon now owns a technology that could help it compete directly. Here’s why the rivalry matters to online merchants, and how understanding it can help you select the right ecommerce channels for your goals.
Callaway partnered with Groove Jones to create an augmented reality experience at 1,200 retail locations including Dick’s Sporting Goods, PGA Tour Superstore and Worldwide Golf. Pete Avery, director of retail marketing for Callaway, explains how the augmented reality campaign works in this MCM CommerceChat podcast.
By 2025, the global augmented and virtual reality market is predicted to reach $814.7 billion, in no small part due to the rapid commercial adoption. For marketers and retailers, this booming, increasingly accessible technology with numerous applications can be especially attractive.
Mountain Hardwear, whose parent company is Columbia Sportswear, has launched an augmented reality shopping app featuring its completely redesigned equipment line. Here is how the app is changing the way shoppers get the most of the great outdoors.
Overstock.com has enhanced its augmented reality (AR) 3D experience, which the company has expanded from its mobile app to the mobile website. The AR functionality is also available on desktop. Here is how this capability is changing the way Overstock customers shop on mobile for furniture.
Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns.
The market embraces augmented reality (AR) content, and there’s no reason retail should miss this opportunity to evolve. Here is how to ensure that the challenges of creating augmented reality content doesn’t hold you back.