It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands vying for casual fashion dollars. In this MCM CommerceChat podcast, Revtown co-founder Henry Stafford talks about the company’s disruptive approach, recent partnership moves, DTC roots and where it’s headed.
Twenty-nine percent of holiday shoppers in the U.S. aged 18-34 plan to spend the most in physical stores this season, a number that rises to 39% for all age groups, according to a new study from Capgemini. The survey showed 37% of younger consumers overall would spend on retailers giving them access to multiple brands.
Consumers are giving brands a huge thumbs down when it comes to the overall shopping experience. According to a new study from Oracle and Customer Bliss, an overwhelming 82% of respondents said they had a disappointing or upsetting shopping experience, and 78% said they had been dissatisfied with a customer service experience.
Walmart announced it is launching four new private brands in the apparel category, two for women and one each for men and children. The company said the new brand rollout is intended to create a one-stop destination for fashion as well as everyday essentials, electronics and the rest of the broad assortment of categories.