NBCUniversal Launches New Checkout Platform for Shoppable Content

| Mike O'Brien

NBCUniversal’s new instant checkout service for its shoppable content lets consumers click and buy products they see across the media company’s broadcast and online properties, giving brands an opportunity to sell during a time when stores are shut down. Shoppers can make purchases without abandoning their program.

A Q&A with Jeff Streader on Go Global’s Plans for Modcloth

| Mike O'Brien

Brand investment platform Go Global has closed its acquisition of women’s retro fashion brand Modcloth from Walmart, announced last fall, with financing from Tiger Capital Group. Go Global managing director Jeff Streader talks to Multichannel Merchant about Modcloth’s distinctiveness and the importance of listening to customers.

Fifth Wall’s $100M Fund Helps Ecommerce Brands Add Stores

| Douglas P. Clement

Calling out Amazon for destroying brand differentiation and citing customers’ demands that brands be wherever they want them, real estate venture firm Fifth Wall closed a $100 million fund to help digital natives add stores. The fund is backed by some of the largest retail real estate owners and service providers in the U.S. and abroad.

MCM CommerceChat Podcast

Revtown Looks to Disrupt Denim Category, Signs Goop Deal

| Mike O'Brien

It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands vying for casual fashion dollars. In this MCM CommerceChat podcast, Revtown co-founder Henry Stafford talks about the company’s disruptive approach, recent partnership moves, DTC roots and where it’s headed.

Holiday Shoppers Still Value Stores, But Only With Lots of Brands

| Douglas P. Clement

Twenty-nine percent of holiday shoppers in the U.S. aged 18-34 plan to spend the most in physical stores this season, a number that rises to 39% for all age groups, according to a new study from Capgemini. The survey showed 37% of younger consumers overall would spend on retailers giving them access to multiple brands.

The Sneaker Wars are Coming to the Subscription Economy

| Tien Tzuo

Nike recently launched its Nike Adventure Club, a sneaker subscription service for kids aged two through 10. The company says it’s using the service to test out the subscription market before expanding it to runners and other athletes who need to replace their shoes frequently.

CMOs: Look Beyond the Basics to Create Relevance at Scale

| Laura Gurski

The big consumer brands that have long defined the industry are no longer untouchable. Rapidly changing consumer needs and expectations are creating a highly uncertain, disruptive environment – one full of challenges, but ripe with new possibility too.