Revtown Looks to Disrupt Denim Category, Signs Goop Deal

| Mike O'Brien

It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands vying for casual fashion dollars. In this MCM CommerceChat podcast, Revtown co-founder Henry Stafford talks about the company’s disruptive approach, recent partnership moves, DTC roots and where it’s headed.

Holiday Shoppers Still Value Stores, But Only With Lots of Brands

| Douglas P. Clement

Twenty-nine percent of holiday shoppers in the U.S. aged 18-34 plan to spend the most in physical stores this season, a number that rises to 39% for all age groups, according to a new study from Capgemini. The survey showed 37% of younger consumers overall would spend on retailers giving them access to multiple brands.

The Sneaker Wars are Coming to the Subscription Economy

| Tien Tzuo

Nike recently launched its Nike Adventure Club, a sneaker subscription service for kids aged two through 10. The company says it’s using the service to test out the subscription market before expanding it to runners and other athletes who need to replace their shoes frequently.

CMOs: Look Beyond the Basics to Create Relevance at Scale

| Laura Gurski

The big consumer brands that have long defined the industry are no longer untouchable. Rapidly changing consumer needs and expectations are creating a highly uncertain, disruptive environment – one full of challenges, but ripe with new possibility too.

New Study Reveals Brands Aren’t Meeting Customer Expectations

| Daniela Forte

Consumers are giving brands a huge thumbs down when it comes to the overall shopping experience. According to a new study from Oracle and Customer Bliss, an overwhelming 82% of respondents said they had a disappointing or upsetting shopping experience, and 78% said they had been dissatisfied with a customer service experience.

Walmart Launches Four New Private Brands

| Daniela Forte

Walmart announced it is launching four new private brands in the apparel category, two for women and one each for men and children. The company said the new brand rollout is intended to create a one-stop destination for fashion as well as everyday essentials, electronics and the rest of the broad assortment of categories.