NBCUniversal’s new instant checkout service for its shoppable content lets consumers click and buy products they see across the media company’s broadcast and online properties, giving brands an opportunity to sell during a time when stores are shut down. Shoppers can make purchases without abandoning their program.
Brand investment platform Go Global has closed its acquisition of women’s retro fashion brand Modcloth from Walmart, announced last fall, with financing from Tiger Capital Group. Go Global managing director Jeff Streader talks to Multichannel Merchant about Modcloth’s distinctiveness and the importance of listening to customers.
Calling out Amazon for destroying brand differentiation and citing customers’ demands that brands be wherever they want them, real estate venture firm Fifth Wall closed a $100 million fund to help digital natives add stores. The fund is backed by some of the largest retail real estate owners and service providers in the U.S. and abroad.
Luxury swimwear brand Andie, sports drink BodyArmor and cruelty-free cosmetics provider Wander Beauty are new additions on the Interactive Advertising Bureau’s 2020 edition of its 250 Brands to Watch list, recognizing the most disruptive and influential DTC brands in the U.S. IAB analyzed 3,500-plus brands and services.
Shopping fulfillment center venture ShopFulfill will give digitally native DTC brands a physical presence by Q2 2020 in two prime East Coast locations, downtown Philadelphia and a mall in Moorestown, NJ. Its Anchor Shops will integrate retail storefronts with distribution networks for multiple brands.
It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands vying for casual fashion dollars. In this MCM CommerceChat podcast, Revtown co-founder Henry Stafford talks about the company’s disruptive approach, recent partnership moves, DTC roots and where it’s headed.
Twenty-nine percent of holiday shoppers in the U.S. aged 18-34 plan to spend the most in physical stores this season, a number that rises to 39% for all age groups, according to a new study from Capgemini. The survey showed 37% of younger consumers overall would spend on retailers giving them access to multiple brands.