Online brand protection is the process of safeguarding your brand’s reputation, value and revenue from various forms of infringement. This includes brand value degradation and revenue churn from noncompliant acts by both unauthorized and authorized resellers, competitors, partners, dealers and affiliates.
Cincy Brands, a startup acquirer, is focused on measured growth in the “better for you” category of brands offering healthier, less chemical-intensive products, seeing itself as the opposite of mega-aggregators that grew massive in a hurry and have found themselves retrenching.
Branded Group, a New York-based acquirer of digitally native brands, is being sued by Austin Naturals, a company it purchased in 2021, whose principals allege they are due $1.25M million as part of their agreement. The deferred payment was contingent on Austin Naturals hitting a first-year EBITDA target, which it claims it did.
While iconic denim maker Levi Strauss has been a direct-to-consumer sales powerhouse for the past few years, an area where many brands large and small have placed their bets for sustained growth as wholesale has struggled, the company’s DTC numbers slipped a bit in the fourth quarter.
Cart abandonment is a persistent problem for ecommerce brands. A sluggish or confusing checkout gives shoppers more time to reconsider their order and leave without paying. But with simpler, faster checkout processes, you can encourage them to follow through with each purchase. Here are 3 steps you can take to reduce abandonment.
What sets Gen Z consumers apart from the rest? Plenty. For starters, they have different preferences on loyalty, products and payment methods. Here’s how you should evolve your strategies to capture more insights about — and optimize for — the Gen Z customer experience during the current post-holiday sales period and beyond?
How can you ensure your holiday campaigns don’t just churn out one-time conversions but create loyal customers? By designing a high-quality purchase experience that make shopping easy, rewarding and enjoyable; crafting engaging content; and cultivating an identity-driven connection with gate loyalty offers.
Historically, the scarcity model of luxury brands has driven many to destroy surplus merchandise to maintain a certain image. Now, an image of sustainability has become the key priority, which means finding a purpose for excess inventory. Expanding your product inventory lifecycle in this way actually brings several core benefits.
The CPG industry is evolving faster than ever. Nearly everything about the category has changed, including the way brands develop and bring products to market. Also, inflation puts pressure on marketing budgets, loyalty is weakening and younger consumers have higher expectations and tend to be skeptical of advertising efforts.