In an unusual move, Amazon and Shopify have formed a partnership that lets Shopify merchants integrate Buy With Prime at checkout through an Amazon app in Shopify’s store, with the latter quick to note that merchants still control their brand and customer data within its administrative dashboard. The app will be available to all U.S. merchants in September.
If you’re selling anything online, odds are that part of your sales funnel is dependent on a payment gateway of some sort to accept payments through a bank card or third-party service. Here’s a primer on who the major providers are, the types of payment gateways, what they do, how they work and their pluses and minuses.
Bold Commerce, provider of a headless, composable commerce checkout solution, has a new offering that lets brands and retailers enable checkout directly from a video or email without the intermediate step of visiting a product page, where cart abandonment can happen. The so-called accelerator uses API calls to integrate a checkout link directly into any shopper engagement.
When we talk about an ecommerce shipping policy, free shipping may be the first thing that comes to mind, and for good reason — the majority of consumers expect it. But free shipping isn’t the only thing that matters to them. Both the cost and speed of shipping matter to shoppers. This is an opportunity brands need to leverage.
Cart abandonment is a persistent problem for ecommerce brands. A sluggish or confusing checkout gives shoppers more time to reconsider their order and leave without paying. But with simpler, faster checkout processes, you can encourage them to follow through with each purchase. Here are 3 steps you can take to reduce abandonment.
Is your login box a welcoming touchpoint or a chokepoint? Obviously, technology has reshaped how we interact with each other. But the importance of being welcoming and hospitable remains true in your online environment. Here’s how to make your login box and the entire experience more like an ambassador and less like a bouncer.
Livestream commerce became more popular during the pandemic lockdowns, and there are new reasons why it’s seeing some pickup. Some high-profile shakiness in the U.S. (see Facebook, TikTok) means brands need to understand what their audiences want and need, instead of trying to apply here what worked in other markets.
As prices continue to rise, more consumers are looking for the value vs. sticking with a particular brand. Clearly, many brands are facing a difficult environment. But there are still solid opportunities to be creative and maximize marketing budgets, despite demanding conditions, that will encourage and keep consumers loyal to your brand.
Over the past couple years, several retailers have launched new scan & go pilots. Some are even calling this tired technology autonomous checkout, comparing it to systems from Amazon Go. But scan & go and autonomous checkout really have little in common. Here’s how the two tech-powered checkout processes differ.
Ecommerce checkout is getting complicated and competitive. Consumers can choose a variety of checkout options. While this may be convenient, the question for retailers is, are you providing too many options and creating a source of friction that’s contributing to high bounce rates and cart abandonment? You need to simplify.