CPG
Optimizing Grocery Assortment for Omnichannel
Grocery assortment planning has been upended by omnichannel. Grocers were comfortable relying on broader, older models that identified underperforming products to remove from a store shelf, or leaning into models that focused on SKU rationalization. But assortment planning now presents an entirely new bag of challenges.
CPG and its New Direction: Emerging vs. Legacy Brands
The CPG industry is evolving faster than ever. Nearly everything about the category has changed, including the way brands develop and bring products to market. Also, inflation puts pressure on marketing budgets, loyalty is weakening and younger consumers have higher expectations and tend to be skeptical of advertising efforts.
Powering Up Your CPG Ecommerce
Nothing ever happens in isolation in the world of ecommerce. Yet even the largest CPG and distribution companies still rely on lag analytics and siloed information to get a handle on what’s being sold where, to whom and for how much. A more proactive approach, based on digital transformation, makes all the difference.
CPG Brands: Product Data Drives Omnichannel Growth
Channel expansion can quickly lead to customer disappointment, poor reviews and high returns if incomplete and/or inaccurate information floods the market. For channel expansion to be successful, CPG brands need to put product data at the center of their omnichannel strategy to drive revenue growth and customer engagement.
For CPGs, a Compelling Case to Turn Circular
For CPGs, it’s no longer a matter of if but when the circular economy will supplant the traditional linear take-make-use-dispose model of consumption. The race to tap emerging sources of value and capitalize on the circular economy is well underway. The edge likely will go to companies that mobilize to take these seven steps.
Rising Shrinkflation and Transparency: Why It Matters
Some say shrinkflation is a sneaky strategy because businesses use the same packaging but give customers less, arguing it’s an attempt to deceive them. But many are making sure changes are available for consumers to see in some format. It’s the consumer’s responsibility to check the pack, but communication with buyers is key.
Private Label Growth: Empathetic Marketing is Key
If you really want to take your private label brands to the next level, embrace empathetic marketing in all that you do. This is especially true when it comes to creating a meaningful digital presence that builds relationships and drive sales. Shelf placement and pricing strategies alone won’t get private label products into shopping carts.
4 Costly Mobile Marketing Strategy Mistakes Retailers Make
Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.
