Many more consumers are changing their buying habits in response to the COVID-19 outbreak, with 28% of e-grocery shoppers placing their first-ever order during March, according to a study from CPG research firm Acosta. And nearly two-thirds of U.S. consumers reported changing their shopping habits by the end of March.
What product categories are winning and which are losing in the midst of coronavirus? Some winners are obvious, like everyone’s favorite, TP, as well as cold and flu, food/beverage, personal protection and cleaning/sanitizing. To go deeper, Stackline compiled a list of the 100 fastest-growing and slowest-growing categories in ecommerce.