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Pattern Raises $225M, Sees Acceleration as Path to Success

| Mike O'Brien

Pattern, which helps brands expand and grow revenue on marketplaces and other channels, has raised $225 million, bringing its total valuation to over $2 billion as it sees its role as a market accelerator as a more logical path to success than the growing ranks of Amazon brand aggregators.

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Private Label Growth: Empathetic Marketing is Key

| Jennifer Kenyon

If you really want to take your private label brands to the next level, embrace empathetic marketing in all that you do. This is especially true when it comes to creating a meaningful digital presence that builds relationships and drive sales. Shelf placement and pricing strategies alone won’t get private label products into shopping carts.

4 Costly Mobile Marketing Strategy Mistakes Retailers Make

| Molly McFarland

Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.

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Breaking Down the True Cost of Coupon Fraud

| John Helmle

Saying coupon fraud costs the retail industry $100M/year is an oversimplification of the problem. Yes, that is the aggregated face value of mis-redeemed offers, but it doesn’t reflect all of the costs borne by industry players. Here’s a breakdown of how it affects manufacturers, retailers and consumers, and how to mitigate the impact.

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CPG Marketers: Targeting and Segmentation in the New Reality

| Tim Hyzdu

As CPG marketers revamp their plans to reach consumers at home, they need to consider a new set of questions. What drives consumers’ online product choices? How is this shifting as COVID-19 unfolds? What role will ecommerce play in the future? Increasingly, CPG marketers must turn to AI-driven data that delves into the consumer motivations and the impact of pandemic-related openings and closings on sentiment.

Grocery Buying Behavior Shifting Dramatically Due to COVID-19

| Mike O'Brien

Many more consumers are changing their buying habits in response to the COVID-19 outbreak, with 28% of e-grocery shoppers placing their first-ever order during March, according to a study from CPG research firm Acosta. And nearly two-thirds of U.S. consumers reported changing their shopping habits by the end of March.

March’s Biggest Ecommerce Gainers and Decliners During Coronavirus

| Mike O'Brien

What product categories are winning and which are losing in the midst of coronavirus? Some winners are obvious, like everyone’s favorite, TP, as well as cold and flu, food/beverage, personal protection and cleaning/sanitizing. To go deeper, Stackline compiled a list of the 100 fastest-growing and slowest-growing categories in ecommerce.