How to Have a Killer Creative Platform
Everyone talks and talks about building a consistent brand and creative platform across channels. But how many of you have actually accomplished this?
Cross Channel
Navigating the Bumpy Road to Cross-Channel Attribution
Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.
Brick and Mortar Retailers Capitalize on Beacon Opportunity
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.
Shoe Carnival to Roll out Ship-From-Store
Shoe Carnival said its transition from 3PL to ship-from-store is foundational in terms of its overall omnichannel strategy.
Seven Ways to Merge the Physical and Digital with Order Management
Retailers must blend the physical and digital worlds into a seamless omnichannel experience to attract and retain today’s empowered shoppers.
Genesco Focusing on Omnichannel Rollouts, Growth
Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.
Utilizing Mobile Trends for Ecommerce Success
With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.
Macy’s Addresses Omnichannel and Same-day Delivery
While the fourth quarter showed a 1.6% decline in sales, Karen M. Hoguet, chief financial officer at Macy’s, said moving forward the retailer plans on making strides in its omnichannel fulfillment initiatives including buy online, pick up in-store, and same-day delivery.
Amazon Q4 Sales up 20%, Falls Short of Expectations
Amazon’s fourth quarter financials have been released which show net sales have hit $25.59 billion and an increase of 20% compared to Q4 2012.
Big Operational Changes Needed for Holiday 2014
If Holiday 2013 demonstrated anything to ecommerce merchants, it was that we need better ways to meet customer expectations and deliver products. So what did we as an industry learn during this challenging holiday season? Here are key observations by ecommerce and catalog operations experts.