Having an accurate view of your customers – likes and dislikes, behavior, demographics, etc. – is critical to success in retail. Customers want personalization and relevance, but how does this happen as 3P cookies go away? Learn about the importance of people-based marketing as part of a holistic identity strategy in this new reality.
There was a time when company-centric content was all you needed for success. But those days are far behind us. Modern consumers are subject to so many sales pitches that most ads are like white noise. But if not through ads, how can you get your brand’s message out there? Simply put, talk to them in a way they will find compelling.
Wellness beverage maker Dirty Lemon, beauty brand Glossier and Taco Bell top the Zyper Community Index 2020, which ranks the most culturally relevant consumer brands as measured by how effectively they build online customer engagement and communities. See what tactics and tools landed them in the top spots in the index.
For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.
With customer experience and engagement in the spotlight, retail stores realize the growing need to engage customers and improve their experience, service and satisfaction levels. Find out how RFID technology can enable smart, real-time recommendations in store, improving engagement and increasing sales.
It’s hard to escape the chatter claiming the death of the traditional retail store. And, when stores do go bankrupt, we hear the same explanation: Ecommerce and direct-to-home delivery has turned brick-and-mortar retail into an outdated model for serving customer needs and desires. Here are some key areas to think about when fulfilling from a retail store.