Bankruptcies and store closures are hitting once iconic brands like Gymboree, RadioShack and Payless, while ecommerce operators like Amazon continue to relentlessly bolster their power. The key will be finding ways to improve customer acquisition to fuel revenues and profits. Discover how new technologies and capabilities will make this possible.
More consumers today are beginning their online shopping on one device and moving to another before completing a purchase. In fact, studies have found multi-device journeys represent anywhere from 41% and 65% of all online purchases. See what this study by Monetate revealed about what the customer prefers across devices.
Data has been a challenge for and leveraging it to its full potential continues to have retailers scratching their heads. However with the dawn of AI all of that could change. Here is how AI could change how retailers look at data and change the customer experience.
Valentine’s Day will be here as quickly as cupid can shoot his arrow. So how are shopping trends shaping this holiday? This infographic by Criteo gives a good look at how consumers are shopping for Valentine’s Day this year.
The relationship you establish with your customers is vital, especially when it comes to understanding how they are engaging with your brands. Here is what survey results revealed about global customers and what they expect from a brand.
One of the most allure aspects of ecommerce is the ability to sell to a whole planet of customers. A borderless storefront should mean limitless growth, right? Unfortunately, the allure of growth into international markets is commonly stymied by the fear of increased fraud risk. Here is why putting an entire country on an ecommerce blacklist isn’t the right move.
The concept of creating efficiencies in your day-to-day sales operations doesn’t have to be a Herculean task or require a think tank of rocket scientists to figure out. Here are a few tips to consider when it comes to prospecting and selling.
At its simplest, machine learning (ML) refers to the capacity for a program to automatically improve, or “learn,” as it ingests data to accomplish a specific task or set of tasks. Here are three ways retailers can use machine learning to their benefit.
Online brands must respect consumers’ data privacy if they expect to build strong customer relationships, according to a recent study by SAP SE. Here are some other expectations from consumers and how they can impact your brand.
In 2017, we saw a tremendous number of changes happen in the retail industry. Artificial intelligence and virtual/augmented reality were just starting to take flight in terms of marketing to customers. Here is what several experts predict for 2018.