DTC Mattress Brand Casper Sleep’s IPO Filing Raises Doubts

| Douglas P. Clement

The global sleep company Casper, in a crowded field of mattress-in-a-box companies going direct to customer it helped spawn, has been a darling of the business and lifestyle press, That is, until it recently filed for an IPO, and pundits and the business press attacked the CEO for his obsession with a unicorn valuation.

Nectar Parent Company Resident Raises $12.5 Million

| Douglas P. Clement

Direct-to-customer ecommerce startup Resident, whose home furnishing brands include Nectar, DreamCloud, Level, Awara, Wovenly, Bundle and 1771 Living, has raised $12.5 million from Tel Aviv-based Liquidity Capital. Resident will use the capital to drive growth and move into additional home products.

Why More Brands Are Moving Direct to Customer

| MCM Staff

FREE ON DEMAND WEBINAR – Join Multichannel Merchant and Oracle Netsuite for this webinar to learn how the increasing influence of social channels, mobile tech, rapid delivery logistics and (needless to say) Amazon are compelling brands to go direct-to-consumer and more.

MCM CommerceChat Podcast

Revtown Looks to Disrupt Denim Category, Signs Goop Deal

| Mike O'Brien

It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands vying for casual fashion dollars. In this MCM CommerceChat podcast, Revtown co-founder Henry Stafford talks about the company’s disruptive approach, recent partnership moves, DTC roots and where it’s headed.

Nike to Stop Selling on Amazon, Two Years In

| Mike O'Brien

Seeing the future as more DTC and under its control, Nike has decided to stop selling on Amazon’s marketplace after a two-year experiment, CNBC is reporting. The news follows shortly after Nike’s hiring of board member John Donahoe, chairman of PayPal and former CEO of eBay, as its new president and CEO, replacing Mark Parker.

A 6-Step Process for Improved Inventory Management

| Brian Barry

In omnichannel and ecommerce companies, inventory management, including tracking and reserving inventory for orders, is crucial for maximizing sales and improving customer satisfaction. Here is a 6-step process for assessing your inventory systems and developing an action plan for improvement.

How Ecommerce Operations Summit 2019 Can Improve Your DTC Business

| Brian Barry

Given the rapid pace of change, how forward looking are your operations and fulfillment strategies, and are you pursuing the right ones? Ecommerce Operations Summit (April 9-11, Columbus), is an excellent way to evaluate emerging trends. Here are some highlights we found in the conference agenda, and why they’re beneficial.