Shopify

Once High-Flying Shopify Continues to Struggle

| Mike O'Brien

Shopify, a certified rock star of the pandemic shutdowns that saw sales and profits soar as consumers flocked to sellers on its platform, is finding itself challenged in 2022 as growth slows significantly and the ardor of investors has cooled off.

ecommerce mobile in store

Back to Ecommerce Basics: Shattering the Endless Shelf

| Justin Marshall

In ecommerce, we formerly used revenue, market share and similar metrics to gauge success. But if customer experience is going to be the touchstone of success, customer lifetime value (CLV), or the amount a brand can expect from any given customer over time, should be our guiding principle.

ecommerce technology

Is Automated Ecommerce Technology Sabotaging Your Business?

| Elaine Kwon

As brands increasingly focus on digital sales, they emphasize streamlining operations and automating logistics through ecommerce technology to effectively manage inventory systems, ad campaigns, etc. But software alone is not enough to guarantee positive outcomes, and when mismanaged, it can even do more harm than good.

How to Snap Out of Amazon “Stockholm Syndrome”

| Jan-Christopher Nugent

Stockholm Syndrome is what happens when stressed-out captives sometimes end up copying and relating to their captors. In a similar fashion, are we seeing something like an “Amazon Stockholm Syndrome” for retailers and consumer product brands? Is Amazon, by dint of its major influence, forcing others to copy them?

Fabric logo feature

Fabric Raises $43M in Series A Round

| Mike O'Brien

Fabric, a provider of cloud-based headless commerce architecture, has raised $43 million in a Series A round led by Norwest Venture Partners, with additional participation from Redpoint Ventures and Sierra Ventures, coming months after its $9.5 million seed round. Funds will be used to expand its engineering, product and sales teams.

omnichannel illustration feature

Multichannel Retailers: How to Effect Real Change

| Matthew Carroll

Beyond the holiday rush, multichannel retailers can’t afford to be short-sighted, ignoring the paradigm shift in consumer purchasing behavior that will extend long after the pandemic is over. If they aren’t looking at long-term investments to create hybrid customer experiences, they will soon find themselves way behind the pack.

kids playing leapfrog

Digital Leapfrogging: Will Your Ecommerce Business Get Jumped?

| Derek O'Carroll

Companies that are resistant or slow to change face real threats from the emergence of a new group of DTC brands, boosted by technology, that can deliver a complete end-to-end customer experience. Laggards need to address their operations urgently, or risk being digitally leapfrogged and left behind by the pack of hungry DTCs.

What Ecommerce Sellers Should Know About Third-Party Services

| Pat Maguire

While third-party solutions provide much-needed features, integrating them as a core part of your ecommerce stack is not without risk. So, whether you’re incorporating new solutions or reevaluating existing ones, ecommerce sellers should take the time to choose the right ones, saving time, money and peace of mind in the long run.