Wix, a platform for merchants to create ecommerce storefronts, has partnered with shipping services provider Shippo to add a set of natively integrated tools its customers can use to simplify order delivery and take advantage of volume discounts with carriers. Wix Shipping went live in November in Canada and has now launched in the U.S. and the UK, with plans to expand shortly to Germany.
In a post-SaaS world, the only shot you have at a truly future-proofed ecommerce replatforming project is constantly maintaining the ability to test and deploy new storefront capabilities quickly and easily. This means a fundamental perspective shift is needed, emphasizing superior adaptability over that elusive, false feeling of completeness. Thus, the new digital transformation is digital optimization.
Software giant SAP is jumping into the composable commerce ring, admittedly later to the game than smaller competitors but pitching it as providing greater flexibility, scalability and maturity than members of the growing MACH Alliance of headless, cloud, API and microservices-based vendors.
Ecommerce entertainment is a fast-emerging trend merchants will need to build into growth strategies and investment plans. “Showbiz” will be the new ecommerce battleground. The convergence of tech, commerce, brand power and consumer hunger for enjoyable experiences will increasingly drive competitive differentiation.
Cart abandonment is a persistent problem for ecommerce brands. A sluggish or confusing checkout gives shoppers more time to reconsider their order and leave without paying. But with simpler, faster checkout processes, you can encourage them to follow through with each purchase. Here are 3 steps you can take to reduce abandonment.
Shopify, a certified rock star of the pandemic shutdowns that saw sales and profits soar as consumers flocked to sellers on its platform, is finding itself challenged in 2022 as growth slows significantly and the ardor of investors has cooled off.
In ecommerce, we formerly used revenue, market share and similar metrics to gauge success. But if customer experience is going to be the touchstone of success, customer lifetime value (CLV), or the amount a brand can expect from any given customer over time, should be our guiding principle.
As brands increasingly focus on digital sales, they emphasize streamlining operations and automating logistics through ecommerce technology to effectively manage inventory systems, ad campaigns, etc. But software alone is not enough to guarantee positive outcomes, and when mismanaged, it can even do more harm than good.
Stockholm Syndrome is what happens when stressed-out captives sometimes end up copying and relating to their captors. In a similar fashion, are we seeing something like an “Amazon Stockholm Syndrome” for retailers and consumer product brands? Is Amazon, by dint of its major influence, forcing others to copy them?
Fabric, a provider of cloud-based headless commerce architecture, has raised $43 million in a Series A round led by Norwest Venture Partners, with additional participation from Redpoint Ventures and Sierra Ventures, coming months after its $9.5 million seed round. Funds will be used to expand its engineering, product and sales teams.