Berlin Brands Group, started in Germany in 2005 when its founder sold disc jockey equipment, has raised $240 million in debt-free funding to finance acquisition of successful third-party sellers on Amazon primarily in the U.S., growing off its European roots. It plans to invest $300 million in the coming months in acquiring profitable sellers.
For any DTC brand, choosing a 3PL is a huge decision. Order fulfillment is your single biggest cost line item. More importantly, your fulfillment provider will be entrusted with all of your inventory. The consequences of a poor choice can be catastrophic, while those of a good choice could be life-changing. Here are 8 key things to look for.
In omnichannel and ecommerce companies, inventory management, including tracking and reserving inventory for orders, is crucial for maximizing sales and improving customer satisfaction. Here is a 6-step process for assessing your inventory systems and developing an action plan for improvement.
If the past year has taught us anything, it’s this: Retailers can no longer afford to view returns as a cost of doing business, but instead need to make it a key business strategy driving customer loyalty. Successful retailers are enhancing their returns policies and solutions to make returns a differentiator.
Based in Brooklyn, NY, ecommerce crafts marketplace Uncommon Goods has been tested automated SMS campaigns, including for retargeting. Brian Hashemi, head of marketing and analytics for Uncommon Goods, talks about how the company is testing and learning with its SMS/email mix and working to increase personalization.
AxleHire, a last-mile solutions company powering delivery for HelloFresh, Deliverr, Freshly and Pet Food Express, has closed a $20M funding round aimed at increasing its sortation capabilities, expanding its network and moving more into general ecommerce. It also hopes to create a national network to compete with regional carriers.
Best Buy Beta is being piloted at select stores in Iowa, Oklahoma and eastern Pennsylvania, expanding to Minnesota, North Carolina and Tennessee. Members will get discounts, unlimited Geek Squad tech support, up to two years of protection, free standard shipping and delivery and free installation on most products.
As a bored, locked-down country lurched from trend to trend, retailers scrambled to cover demand. It’s no surprise ecommerce marketplaces thrived, connecting customers with 3P sellers to outperform even the strong growth of ecommerce as a whole. Their diversity gives them resilience during periods of complex change.
The growth of omnichannel capabilities has given way to shopper journeys beginning and ending across multiple touchpoints. For this reason, many retailers are turning to headless commerce, which separates the front end and back end of an ecommerce application, providing more control over each touchpoint and engagement.
Getting traffic to your site is one thing, and converting then is another. Unfortunately, many ecommerce stores experience a high bounce rate because they fail to provide what shoppers are looking for: A great shopping experience beyond price and quality. These 5 tips will help you deliver a seamless experience that converts.