Personalization is at the heart of many retailers’ business roadmaps, topping the list of business priorities for 2018. Here is why personalization is both science and art and why retailers should make the effort to personalize the shopping experience.
Gap Inc. plans a mid-October launch for Hill City, a new high-performance men’s apparel brand offering “technical clothing” that transitions through the day from working out to work to weekend. Here is what led to the launch of the new brand for Gap Inc.
Neiman Marcus reported an increase in online revenues of 12.5%, which accounted for 36% of the overall business for the fourth quarter. See how Neiman Marcus plans to be a more customer-centric company in the future.
Why are retailers embracing AR? Put quite simply, the modern state of retail is all about customer convenience, and AR is revolutionizing that. See how some of today’s major brands are using AR and how it has enhanced the customer experience.
Fighting fraud is a time-consuming task and most online retailers need help with it. Ecommerce platforms are stepping up to assist their merchants with AI-driven solutions, but do these AI-only tools provide enough fraud protection? Here are some factors to consider before opting in to a platform-provided fraud screening program.
Whether its through innovative product design, collaboration with athletes or unique ads and marketing strategies, Nike embodies excellence in the overall customer experience. Here is how one of the most popular athletic brands leverages personalization across all channels in the customer experience.
The holiday shopping season is fast approaching and starting earlier each year, bringing unique opportunities for brands, retailers and marketers to create special experiences through memorable campaigns. Here are some statistics and insights retailers should be aware of this holiday season.
Given consumer expectations, it’s no surprise that a seamless cross-channel shopping experience powered by an agile ecommerce environment is at the top of many retailers’ priority lists. Here are some back-end fundamentals they should implement in their ecommerce strategy.
Amazon is investigating claims that employees are taking bribes in exchange for data that gives sellers an edge, particularly in the superheated Chinese market, according to a report in the Wall Street Journal.
Walmart expands its test on automated grocery kiosks in its Sherman, Texas location. These kiosks serve as vending machines for online grocery orders. Here is how the online order pickup process works for customers.