Online Sales Expected to Reach $107.4 Billion This Holiday Season
Online sales are expected to reach $107.4 billion this holiday season, according to a study by Adobe. See what other predictions are expected as the holiday season gets closer.
Holiday 2017
Retailers Flip on the Switch with Early Holiday Promotions
The Halloween candy is probably still sitting in children’s bags and jack-o-lanterns are still aglow on people’s front porches, but the holiday shopping season has arrived. Here is a sample of what some of the major retailers are doing to push holiday season deals.
More Online Than Store Gift Spending Projected This Year
For the first time, consumers are expected to spend 51% of their gift-buying budget online in 2017, compared to 42% for store spending, according to an annual report from Deloitte. Here are other results from their survey.
Eggnog and Fruitcake: Holiday Predictions That You Can Stomach
With the holiday shopping season about to begin, this is the perfect time to share expectations for the end of the year. Here are several ways to get ready for the busiest time for retailers.
Here’s How Marketers Can Make The Nice List This Holiday Season
Lines twisting around corners, midnight deal-hunting and the frantic pursuit of the perfect bargain. For decades, Black Friday has reigned as retail’s biggest shopping day. Here are ways to put interaction back into the holiday season between marketers and consumers.
Why Shoppers Are Less Likely to Shop Peak Holiday Shopping Days
U.S. consumers are less inclined to shop on traditional peak holiday shopping days this year and more likely to search for and buy the best bargains online than in stores. Here are some other holiday results based on the study.
A Team-First Approach to Smart Retail Holiday Planning
With the holiday season accounting for so much of a retailer’s annual sales, as much as 30% to 40%, achieving the highest possible holiday ROI is crucial. Here is what you need to know when it comes to planning your holiday strategy.
Why Retailers Should Be Savvy with Holiday Promotions
A recent study by RetailMeNot predicted that consumer spending is expected to increase between Black Friday and Cyber Monday compared to last year, and advised retailers to plan their kickoff promotions around a longer period than the traditional Cyber Weekend. Here are some other statistics the study revealed for the holiday season.
Shopping App Marketers: Black Friday Success Starts Now
If last year’s data on shopping app spending was any indication of what’s coming this fall, Thanksgiving and Black Friday are poised to be the biggest mobile shopping days of the year in the U.S. Here is what retailers can expect from mobile commerce this holiday season.
Unwrapping the Holiday Social Shopper
Holiday shopping continues to increase year-over-year. In fact, the National Retail Federation reported that holiday sales are expected to increase 4% this holiday season to $682 billion. See where shoppers are finding the information they need to start their holiday shopping and what their preferences are.