Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition.
In an age where customers have access to anything in just a few short clicks, brands have become increasingly focused on the buyer journey and the path to purchase. Here are three of the most common process missteps brands take when engaging with customers along the leaving journey.
As most marketers know—consumers buy a brand, not a product. In 2018, more than 61% of consumers purchased a product online, a number that’s expected to grow in 2019. Here are several steps to follow to build a successful brand for your ecommerce company.
The topic of how to penetrate the Chinese market has been lately triggering heated debates among foreign companies looking to benefit from the massive potential of this Asian business powerhouse. Here are six ways to penetrate the Chinese market.
Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.
DTC brands aren’t just having a moment, they’re having a TV moment. According to one study, the top 125 DTC brands added $1.4 billion to the CTV marketplace last year—a 60% increase from 2017.
The big consumer brands that have long defined the industry are no longer untouchable. Rapidly changing consumer needs and expectations are creating a highly uncertain, disruptive environment – one full of challenges, but ripe with new possibility too.
In the month of July, retailers sent too many mass emails, with top offenders including Target, Saks and Neiman Marcus, according to data analysis from SmarterHQ that also noted about three-quarters of millennials are frustrated with too many marketing emails.
These days, it’s easier than ever to enter the ecommerce market. DIY platforms and services that help brands sell online abound. The range of digital marketplaces keep expanding, and the barriers to entry keep shrinking for both B2B and B2C brands. Here are some best practices for launching your brand’s ecommerce platform.
Webster’s New Collegiate Dictionary defines personalization as “The action of designing or producing something to meet someone’s individual requirements.” But for retailers facing myriad challenges to growth and profitability, a more applicable definition would be “an imperative for succeeding in a consumer-controlled marketplace.”