How To Avoid Getting E-mail Blocked as Spam, and What to do if it Happens
Think complying with the U.S. Can Spam Act is enough to guarantee e-mail delivery? Think again. Complying with Can Spam isn’t close to enough to get inbox
Metrics
Movers and Shakers
Apparel retailer Charming Shoppes has named James P. Fogarty president/CEO. Fogarty had previously been a managing director with Alvarez & Marsal (A&M),
Gifts Universe on the Decline
The Gifts and Collectibles Catalog Market Segment is losing names. The universe shrank about 11%, or about 2.3 million names, from the fourth quarter
Making the most of matchbacks
How’s your keycode capture rate these days? When every order counts, you need to know where they’re coming from. Matchbacks can give you better visibility
The Hidden Marketing Tool: The Nameflow Model
By understanding customer activity, we can develop a better understanding of where we are and where we
Using Internet Marketing to Drive Stronger Catalog Sales
Here are four key Internet marketing programs that can be leveraged to drive increased response and sales to a catalog mailing
Testing Still Essential in Marketing
Testing is an essential activity in direct marketing, and it can be a fun way to connect with new and existing customers. But what should you test, and how often?
The Benefits of Multichannel Prospecting
Cataloging by its very nature implies acquiring customers via renting lists. But if you only rent lists you are highly vulnerable to postal increases and deterioration of list rental universes
Plan Ahead: Product Category Segmentation Can Aid Mailing and Merchandising Strategies
No matter the economic conditions, mailers must remember the value of leveraging what they know works best, while testing new concepts carefully. Here’s how to examine your product category segmentation to reach the best buyers
Sourcing and Storing: Keep Your Marketing Database Environment Stable
Increased technology and channel options have made more data available to marketers than ever before. Naturally, the next imperative is making that data actionable. Here’s why organization and easy access are the pillars for marketing success