Footwear and athletic apparel retailer Asics has found a way to personalize the shopping experience for consumers by finding them products that fit perfectly in size and style. Here is how Asics made this possible for customers.
Retailers are looking at loyalty differently these days. They’re re-examining their entire approach to loyalty programs as a whole, including the concept of rewarding customers based on frequency and value of purchases, and plastic loyalty cards are on the wane. This study by Newstore reveals how to drive personalization and engagement both online and in-store.
With the holiday season accounting for so much of a retailer’s annual sales, as much as 30% to 40%, achieving the highest possible holiday ROI is crucial. Here is what you need to know when it comes to planning your holiday strategy.
It’s no secret that Generation Z consumers (aged approximately 13-21) are highly connected and digitally immersed. Here are ways you can master your omnichannel strategy for this young demographic.
Consumers are so keyed in about personalization that a recent study found 40% of online shoppers expect that multichannel merchants know about their offline purchases and factor those into their marketing emails. Here is how you can bridge the online-offline personalization gap.
Today, retailers are coming up with new ways to differentiate themselves not just in price, but also in connecting with the consumer. Here are three ways retailers can take smart risks and increase their bottom line.
It’s a tough time for retailers. Amidst a market correction of brick-and-mortar bloat, a host of general merchandise, specialty brand, and mall-anchor retailers are shuttering stores at an unprecedented pace. Here is what could potentially save the future of retail.
Knowing all there is to know about a customer is the focus for athletic-apparel retail brand, Fabletics. Technology has made that possible for the brand both online and in-store. Here is how Fabletics is using technology to achieve a more personal relationship with its customers.
Making it harder for customers to make returns or get in touch with you is a poor customer service strategy. So is slavish devotion to KPIs and this quarter’s results, while missing the bigger picture of the customer experience you’re creating. See what pitfalls this approach creates for your business, and how to avoid them.
Creating a memorable, teachable and repeatable experience for customers is the focus for Sephora as it aims to look outside of its brand and offer experiential retail for its customers.Here is how Sephora is bringing the customer experience to its customers.