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The Case for Prioritizing Ecommerce Profit Over Growth

| Roei Yellin

Ecommerce business owners now face a reality in which inflation and slowing sales have changed the outlook entirely. Aggregators don’t have the funds they used to, with investments decreasing 60% from the first half of 2021 to the first half of 2022. With a slowdown in consumer spending, owners find themselves facing an important decision: prioritizing growth or profits.

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Brand Loyalty and the Impact of Changing Consumer Behavior

| Michelle Wood

Brand loyalty plays a crucial role in retail success. But the consumer behavior dynamics are constantly evolving, and recent trends indicate a significant shift in how they approach purchasing decisions. With rising price consciousness, there are valid concerns about the potential erosion of brand loyalty as consumers prioritize cost savings over allegiance, for both everyday brands and luxury sellers.

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Online Prices Down 2.6% in June vs. 2022

| Mike O'Brien

Online prices fell 2.6% in June compared to a year ago, the largest drop since May 2020 and slightly more  than in May, according to the latest Adobe Digital Price Index, as overall inflation has moderated but the cost of consumer goods is still far above pre-pandemic levels. The largest year-over-year price drops were in consumer electronics (-12.9%), computers, (-16.9%) and appliances (-8.3%).

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Online Brand Protection: Safeguard This Valuable Asset

| Prasanna Dhungel

Online brand protection is the process of safeguarding your brand’s reputation, value and revenue from various forms of infringement. This includes brand value degradation and revenue churn from noncompliant acts by both unauthorized and authorized resellers, competitors, partners, dealers and affiliates.

Subscription-Based Businesses: 5 Lessons for Marketers

| Theresa McEndree

By dialing up loyalty strategies, subscription-based businesses can foster strong customer bonds as they ride out unpredictable fluctuations, creating an infrastructure where commerce and loyalty converge. Here are 5 takeaways marketers can employ to drive retention and scale while creating powerful brand experiences that drive stickiness.

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Pricing Competitively on Amazon: A Simple Guide

| Arjun Narayan

Having the right price plan for your private label business on Amazon is critical. There is no one-size-fits-all approach since quality, production costs and what your customers want might all differ from those of your rivals. That said, here are a few data-driven methods to help you determine the ideal pricing.

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Customer Loyalty: Overcoming 4 Key Challenges

| Michelle Wood

As prices continue to rise, more consumers are looking for the value vs. sticking with a particular brand. Clearly, many brands are facing a difficult environment. But there are still solid opportunities to be creative and maximize marketing budgets, despite demanding conditions, that will encourage and keep consumers loyal to your brand.

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Powering Up Your CPG Ecommerce

| Meagan Bowman

Nothing ever happens in isolation in the world of ecommerce. Yet even the largest CPG and distribution companies still rely on lag analytics and siloed information to get a handle on what’s being sold where, to whom and for how much. A more proactive approach, based on digital transformation, makes all the difference.

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Inventory Management in Challenging Times

| Mike O'Brien

The strategy behind inventory management in ecommerce and retail, difficult in the best of times, has gotten even trickier as inflation continues to dog the economy in the latter stages of Q2, supply chain issues linger and costs rise. Until the bigger picture begins to brighten, finding every avenue of cost savings is the order of the day.

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The Changing Face of Scarcity

| Mike O'Brien

While scarcity has always been a tool used to drive desirability and prestige, inflation and supply chain issues have been changing consumers’ relationship to it. In this MCM CommerceChat podcast, Katie Thomas of the Kearney Consumer Institute, explains the changing nature of scarcity, and how to watch for the scarcity tipping point.