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Inventory Management in Challenging Times

| Mike O'Brien

The strategy behind inventory management in ecommerce and retail, difficult in the best of times, has gotten even trickier as inflation continues to dog the economy in the latter stages of Q2, supply chain issues linger and costs rise. Until the bigger picture begins to brighten, finding every avenue of cost savings is the order of the day.

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The Changing Face of Scarcity

| Mike O'Brien

While scarcity has always been a tool used to drive desirability and prestige, inflation and supply chain issues have been changing consumers’ relationship to it. In this MCM CommerceChat podcast, Katie Thomas of the Kearney Consumer Institute, explains the changing nature of scarcity, and how to watch for the scarcity tipping point.

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Rising Shrinkflation and Transparency: Why It Matters

| Charles Haverfield

Some say shrinkflation is a sneaky strategy because businesses use the same packaging but give customers less, arguing it’s an attempt to deceive them. But many are making sure changes are available for consumers to see in some format. It’s the consumer’s responsibility to check the pack, but communication with buyers is key.

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Supply Chain Insights Create Revenue Enhancement

| Patrick Long

Classic revenue enhancement is defined as selling the right product to the right customer at the right moment and the right price via the right distribution channel with the best efficiency. Let’s explore the importance of incorporating revenue management into a continuous business improvement cycle for the supply chain.

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Retailers Raising Prices Higher Than Costs Dictate

| Mike O'Brien

A new report based on a November survey of 1,000 U.S. retailers found more than half had raised prices beyond the point of simply recouping increased costs based on inflationary pressure, using a variety of tactics including reduced discounts and increased surcharges on shipping.

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Leveraging Tech to Navigate the Great Holiday Shortage

| Gareth Smith

To minimize the impact of the great holiday shortage of 2021, retailers need to leverage innovative technologies and their insights to help navigate supply chain disruptions and reduce the risk of driving customers away now and into 2022. Here are some critical ways technology can help mitigate the pain of out of stocks.

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Peapod Digital Labs, Quotient Partner on Price/Promotion Tool

| Mike O'Brien

Peapod Digital Labs, a division of Dutch grocery giant Ahold Delhaize, has partnered with Quotient to develop a tool that helps retailers and CPGs reach more shoppers with their discount promotions by targeting programmatic media spend based on real-time analysis of loyalty and pricing data. Ahold has 2,000 stores in the U.S.

MCM CommerceChat podcast

The Shrinking Gender Gap in Shopper Preferences

| Mike O'Brien

While there may not be as many women buying drills and crosscut saws at Home Depot these days, it appears that men and women have a lot more in common these days in terms of shopping preferences. Rodney Mason, CMO of daVinci Payments, breaks down the implications for marketers in the latest MCM CommerceChat podcast.

Pricing Strategies to Optimize Customer Loyalty in Uncertain Times

| Cheryl Sullivan

In an increasingly unpredictable world, retailers with science-based pricing are better positioned to gain real-time insights into changes in demand signals. They can then predict future demand and normalize historical data to optimize supply chain management, building shopper loyalty and driving business results.

Is An Everyday Low Price Strategy Realistic for Retail During COVID-19?

| Sanjeev Sularia

An everyday low price strategy can be a winner, but this comes with an asterisk. Such a self-limiting strategy can only work for a specific type of company and it requires a certain approach. And with COVID-19 disrupting any normalcy in retail, we need to examine whether companies embracing EDLP are faring better or worse right now.