UGC Archives - Multichannel Merchant

4 Ways to Produce More Authentic Brand Images

August 1, 2018 | Greg Zakowicz

Instagram, Snapchat, Facebook, email marketing, website images – we live in an image-rich online world. And now that everyone has a camera on hand 24/7, brands can no longer get by with boring, same-old-same-old photos. Thanks to a rise in social influencers and user-generated content (UGC), those old images are losing their effectiveness. Consumers expect more authenticity. Here are several ways you can offer customers more authenticity within your brand.

Individualization is the Next Step in Advanced Personalization

April 16, 2018 | Roland Gossage

In the modern maze of countless ecommerce sites and a constant increase in competition, providing shoppers with personalized shopping experiences has become crucial for retailers and customers are noticing. Here are a few top factors to focus on to offer a true individualized experience.

How to Evolve Your Email Marketing Strategy

January 26, 2018 | Daniela Forte

Email is as relevant as ever when it comes to how retailers are communicating with their customers. This is why it is imperative to have a solid email marketing strategy ready. In this report by Multichannel Merchant, find out how email has evolved as a channel and some tips and tricks needed to remain relevant in a competitive retail market.

User-Generated Content + Email: A Perfect Commerce Combination

November 9, 2017 | Jim Davidson

Marketing messages light up our wrists, buzz and beep in our pockets and talk back to us in our homes. Although this may sound intrusive, it has become part of everyday life. Here are several ways retailers can integrate user-generated content into the purchase journey.

6 Ways to Meet a Grocery Shopper’s Expectations

October 27, 2017 | Rebecca Grimes

Though the majority of grocery purchases today happen within the four walls of a brick-and-mortar store, online grocery shopping is a trend that’s expected to grow. Here are six recommendations to meet a grocer shopper’s expectations.

Don’t Be Donner: UGC to Guide the Sleigh to Seasonal Success

October 23, 2017 | Jim Davidson

For brands and merchants, the fun and festivities of the holidays are always joined with a merry madness to meet and beat challenging sales goals and deliver holiday success. Here are several ways to get on top of your UGC strategies for the holidays.

Is it Time to Rethink Your Entire UGC Strategy?

September 21, 2017 | Jim Davidson

We’ve reached this tricky time where consumer expectations are pushing technology and commerce in interesting ways. Here are ways to rethink how you’re speaking to your customers.